As Brand Manager, you will develop and implement marketing strategies and plans for selected key clients in line with budgetary and time constraints, in order to drive sales.
* You will work with the Cooper Country Head, and your Cooper colleagues to develop marketing and trade marketing plans that deliver against brand objectives.
* The key brands of focus for consumer marketing are Difflam, Excilor, and possibly Colofac, CB12 and Eroxon.
* You will ensure that you understand your product categories to identify growth opportunities.
* You will ensure that you understand past and current competitor activity to identify opportunities and provide insights into brand plans.
* You will be responsible for the development, execution and reporting of trade marketing plans that align with brand objectives.
* You will assist your fellow Brand Manager to develop briefs for advertising, media, point of sale and packaging design agencies; effectively working with agencies to ensure activities are implemented in line with the brief.
* You will be responsible for the implementation of Marketing and Trade Marketing plans through:
o Development of trade marketing plans with National Account Managers.
o Design and implementation of brand strategies and activities.
o Reporting to client on progress and performance of your brands – monthly and quarterly business updates.
o Monitoring budgetary expenditure on a monthly basis with clients and individual trade channels.
* You will liaise with logistics and fellow Cooper colleagues to ensure continuity of supply.
* You will create and maintain presentations for customers, tailored in liaison with sales managers – eg NAMs and Pharmacy Heads.
* You will support the sales teams through brand updates and provide marketing expertise at customer meetings.
* You will take responsibility for Cooper’s sales and profit forecasts, as agreed in annual objectives.
* You will be required to carry out any other reasonable task in relation to the overall job, as required.
Career Experience
* Relevant and recent Marketing experience in consumer packaged goods is essential and knowledge of grocery and/or pharmacy trade sectors is preferred.
* Experience with Health & Beauty / OTC / Licensed medicines is preferred.
* Working knowledge/experience of highly regulated markets is preferred.
Qualifications
* Recognised Marketing qualification (e.g. CIM) is essential.
* Marketing degree is preferred.
* Good standard of general education including Maths and English.
Required Skills
* Working knowledge of Marketing (media and distribution) channels.
* Working knowledge of commercial and financial principles in order to forecast effectively, produce robust marketing plans and client presentations.
* The ability to use Excel to an intermediate level in order to analyse data, gather insight and produce financial reports for the client.
* The ability to use PowerPoint to an intermediate level in order to create engaging and professional presentations for the client and sales team.
* The ability to use Word to intermediate level in order to produce minutes of client meetings and letters to the trade.
* The ability to utilise the company’s sales database in order to draw out information for reports and presentations.
* The ability to communicate highly effectively with colleagues, clients and agency contacts up to Director level.
* The ability to use initiative and work autonomously in order to manage your own responsibilities.
* Attention to detail to ensure that work is completed accurately and professionally.
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