CRM Marketing Manager - Travel
Location: Hybrid working - Hemel Hempstead office 2-3 times a week
Salary: £40,000 to £45,000 plus 20% bonus and benefits
This is a role which will begin with innovation. Looking at introducing new channels to the companys established CRM programme. Modernising the channels they engage with customers for both service based customer communications as well as promotional (cross and upsell).
This travel firm currently has an email heavy CRM programme, but is looking to evolve into a more modern multi-channel capability introducing in-app, push, Whatsapp and SMS.
This change will also impact on the customer journeys, campaign content and creative too. So they also need to establish the right test and learn strategies and how to measure the impact of changes on customer experience and engagement across the customer journeys and the overall customer lifecycle. Ensuring theyre delivering an appropriately positive uplift across engagement metrics like open rates, click through, conversions. As well as commercial goals like cross and upsell ROI metrics.
The company is well established and going for many years. So their current programme is very well established. Youll be taking control of two parts:
1. Post booking customer comms this includes all pre-travel related communications about the property or destination the customer is travelling to. Opp...