1 year contract with a Local Authority Job Summary: Campaigns: To oversee the councils largest campaign - its place campaign including its development and management to have the biggest reputational impact with our audiences as a place to live, work, invest, visit and study. To work on other campaigns and communications work as directed. Strategy: To create and oversee the strategy for the place campaign working with partners, agencies and with the Director of Communications and Marketing, Head of External Communications and the Mayors Office. Building Networks: To build a network of campaign partners, advocates and endorsers to put on events, promotional offers and promote the campaign and the borough. Buy in: To get as many residents, businesses and institutions as possible to use the campaign by finding shared objectives and supporting with brand guideline use and collateral. Engagement: To put on events and carry out engagement at existing borough events both as a lead, and in organising staff, to have a presence in the community. Senior leadership: To represent the council in working with partners including Tower Hamlets Partnership, London and Partners, Visit Britain and hundreds of partners and stakeholders in Tower Hamlets. Cross council working: To work with Communications colleagues, Communities Directorate and others to promote Tower Hamlets as a tourist destination focusing on themes such as history, culture, opportunity and community. This includes looking for opportunities to celebrate the council and boroughs achievements and offer. Budgets: To manage the LoveTH budget and any other budgets directed by the Director of Communications. Thought Leadership/Ambassador: To promote Tower Hamlets as a place to peers nationally and enter and win awards for our campaign. Comms Leader: To be a member of the Communications Management Team and champion our Communications Strategy across the organisation. Key Duties/Accountabilities (Sample): To lead the place campaign work and other work as directed by the Director of Communications. Provide the highest standards of professional communications advice and communications support to the council. Maintain effective planning grids including annual forward plan, daily grid, campaigns grid, communications service rotas and campaign and communications plans that support the delivery of the councils corporate communications strategy. Work with partners, destination, community groups and others to get them on board with the place campaign and develop our engagement database/CRM. This will involve significant external engagement and face to face meetings. Work as part of the communications management team to deliver a multidisciplinary communications and marketing service to the council. Support other areas of Communications Service as required. Support the research, development, implementation and evaluation of multimedia, campaign and consultation strategies and plans for the whole council. Work closely with the corporate and directorate management teams to find and capitalise on projects that can help to promote Tower Hamlets as a place. Ensure that social media posts by the public and media enquiries are responded to quickly and accurately, while building maintaining good relationships through the right tone and regular contact where appropriate. Work with the strategy, policy and performance team to share and use the latest data and research for communications activity including measurement and evaluation of them. To develop our audiences including online through social media and our newsletters as well as external engagement events and meetings. Support the head of external communications in working closely with local statutory partners to develop joint media and communications strategies. To work out of hours when required. To represent and promote the TOWER values and deliver and encourage high quality work through strong management and leadership skills To brief senior officers, the chief executive, the mayor and members on place campaign and other communications work where directed. Support the head of external communications in effective planning through management of the external communications team rota, daily and annual grids. Support the development and implementation of innovative multimedia campaigns and activities that will include setting objectives, identifying and building target audiences, choosing the right channels and techniques to achieve set targets, establishing cost and measuring results in line with the overall communications strategy. Facilitate the delivery of an integrated communications and marketing service to directorates, working with senior managers to both raise and protect the reputation and profile of the council. Keep up to date with all significant policy issues and contribute to the councils overall response on those that have implications for the council. Comply with targets and quality initiatives using the councils agreed performance monitoring schemes. This post may require work outside normal hours attending meetings and events. To promote a positive image of Tower Hamlets and represent the council and other local partners at local and national level, where required, attending and presenting at such conferences, seminars and working parties as may be required. To maintain personal and professional development to meet the changing demands of the job and participate in appropriate training/development activities including the councils performance, development and review scheme. To engage and develop all staff in the team to ensure they have clear personal development plans. Ensure that all duties and responsibilities are discharged in accordance with the councils policies and procedures, code of conduct and relevant regulations and legislation. To comply with the councils equal opportunities and diversity policies ensuring anti-discriminatory practice within the service area. To undertake additional duties that may arise from time to time commensurate with the grade of the post. Skills/Experience: Excellent knowledge of delivering campaigns, ideally using the ROSIE or OASIS model of delivery, research and evaluation methods. Excellent understanding of successful stakeholder and partner relations. Excellent knowledge of demonstrating and measuring the difference being made in terms of metrics including ROI. Knowledge of Tower Hamlets as a place and its people, along with London as a place for tourism, community cohesion and inward investment. Significant experience in working in Communications or Marketing Service. Significant experience of delivering successful campaigns, ideally place, inward investment, community or fundraising campaigns. Significant experience of stakeholder mapping and forging lasting relationships with partners and stakeholders. Experience of working with agencies to deliver campaigns or key communications or marketing work. Experience of managing significant budgets. Experience of organising and managing events. Experienced in collaborating with senior leadership. Experienced in developing excellent content, planning, using and developing channels and building our audiences. Leads and supports positive working relationships across the council and with partners to optimise outcomes. Strongly facilitates with various stakeholders to deliver the pace of change required for the further success of Tower Hamlets. Leads the way and encourages others, so they achieve continuous improvement with measurable benefits. Delegates decision-making where appropriate, whilst supporting and managing organisational risk. Ensures that they and others value the diversity of all people they work with and takes this into account in developing the service. Additional Information: The closing date: 05/03/2025 17:00.