Overview
SD Worx is a leading European provider of Payroll & HR services with global reach. We bring people solutions to life, so companies of any size can turn Human Resources into a source of value for the business and the people in it.
Your Role
As the Customer Marketing Lead, you will be at the heart of all customer campaigns, content, and events. This is a hands-on collaborative role working with the Customer Excellence, Account Management, Portfolio, SD Worx Academy, and PALs Teams. Your primary responsibilities include:
* Developing and executing the annual customer marketing plan
* Creating and managing multi-channel marketing campaigns
* Driving customer advocacy
* Cross-team collaboration
What We Offer
* An attractive salary based on your experience and achievement, along with the freedom to compose your personal benefit package.
* A dynamic environment with flexible working hours and remote work options.
* Learning opportunities through an individual development plan and professional training.
* Career growth within SD Worx, whether expanding your expertise or broadening your knowledge.
Requirements
* Strong experience in customer marketing or advocacy in a Tech, HR, or B2B SaaS environment.
* Demonstrated success in developing and managing customer reference and advocacy programs.
* Experience in integrated campaign development and execution to support upsell/cross-sell of products to existing customers.
* Strong content marketing skills with exceptional written and verbal communication.
* Strategic thinking ability and proactive attitude, comfortable with change and managing multiple projects and stakeholders.
* Passionate about relationship building with internal and external stakeholders.
* Focused on amplifying customer stories across platforms (social, web).
* Marketing experience in a B2B/sales environment, preferably in the IT/Software industry.
* Demonstrable experience of campaign execution.
* Experience using email service providers like Pardot to manage mailing campaigns.
* Aptitude for independent work but being a team player.
* Very strong verbal and written communication/proofreading skills, effective at all levels.
Tasks and Responsibilities
* Define the annual customer marketing plan, objectives, and goals.
* Plan strategic campaigns to engage and retain customers, promote loyalty and advocacy, and drive revenue growth, working closely with the Customer Excellence and Account Management teams.
* Identify and execute cross-sell campaigns for our Talent, Workforce Management, SD Worx Academy, and consultancy offerings.
* Create email promotions, social media adverts, presentations, and product information tailored for our customer base.
* Enhance engagement among the existing customer base by promoting the full SD Worx suite of offerings, services, and the latest product features and releases.
* Own our testimonial and case study library, collaborating with the Central Marketing team to update the Customer Story section of our website and ensuring a continuous pipeline of customer references.
* Effectively manage and track customer reference status, preferences, activities, and measurable impact.
* Increase the number of actively engaged customer references to drive advocacy and visibility in the marketplace.
* Support the growth of customer advisory boards, user groups, and broader customer communities for SD Worx.
* Identify speaking opportunities, events, media interviews, and blogs where we can highlight customer stories and integrate these into the overall customer marketing strategy.
* Support planning, management, and delivery of virtual and physical events, including webinars, trade shows/conferences, and owned events for our customers.
* Align with internal account teams to become a strategic resource, demonstrating how customer advocacy can deepen and broaden relationships with their accounts.
* Track and report on the effectiveness of customer advocacy initiatives and monitor and analyse customer feedback for continuous improvement.
* Attend customer meetings and events, serving as the voice of the customer back into the organisation.
About Us
We are a company that lives diversity in the workplace. Diversity inspires innovation and drives us forward. We welcome applications from qualified talent, regardless of origin, nationality, gender, skin colour, ethnic background, religion, age, disability, sexual orientation, or stage of life.