CRM and Loyalty Manager 12-month contract (mat cover) North shields Salary - £45,000 About the job Our client is an award-winning consumer brand with their global headquarters in Newcastle upon Tyne where the role will be based 3 days a week. About the role: Working within the Global CRM & Loyalty team and cross functionally with regional marketing teams, you will be the driving force on one-to- one communications with our growing database for the UK and & MANZ regions. Gaining a solid understanding of the UK & MANZ consumer base you will be leading and managing the full programme of CRM at each stage of the customer lifecycle to maximise brand engagement/interaction and customer LTV. Manging consumer database development and continuously analysing consumer data to inform strategic and tactical campaign development. Using insight to effectively identify opportunities to segment and target customers with engaging communication journeys and sharing insights with the wider business to inform marketing communications strategies. Supporting the regional marketing teams with database acquisition targets, providing direction on the most cost-effective and valuable acquisition tactics. Managing and co-ordinating all regional CRM communications. Working with regional Marketing and Managers to plan engagement calendars based on brand and ecommerce activation plans with responsibility and accountability for CRM revenue targets. Working with external agencies, the global Content Team and the global Design team to co-ordinate and manage the development of eCRM content that engages the consumer base. Working closely with the regional DTC teams, managing, and driving eComm sales initiatives covering - cross-sell, up-sell, replenishment, abandoned cart, abandoned browse, loyalty, and reactivation. What skills and experiences you’ll need to ace this job: Previous experience in a CRM management role or a background in consumer data analysis and marketing is essential. Experience of acquisition strategies and tactics and the ability to plan, execute and manage these through an ROI lens. A keen interest in data analysis and ability to use data insights tools. A creative mind for data insight with a willingness to deep dive into data to identify opportunities. Experience using enterprise-level CRM marketing tools and ESPs. Bloomreach, Emarsys, Braze or similar. Strong capability in using digital analytics platforms such as Google Analytics, Datorama. A self-starter by nature with a 'can do' attitude. Excellent, proven effectiveness at communicating with multiple stakeholders. Resilience, must be able to bounce back when challenged. Must also be able to challenge others.