TOPSHOP and TOPMAN are iconic British fashion brands with 60 years of heritage. Headquartered in London, the Brands have over 2 million customers across the globe through the ASOS platform and generate brand sales of c£200m. Powerful, Playful and Progressive, the TOPSHOP and TOPMAN brands have creativity and innovation at their core.
Following the formation of a Joint Venture between ASOS and HEARTLAND in October 2024, ASOS is creating a standalone cross-functional team within ASOS which is dedicated to unlocking the huge growth potential of the TOPSHOP and TOPMAN brands. The brands will now benefit from ASOS infrastructure and resources while enjoying the creative freedom and agility of standalone brands.
The next 12 months for TOPSHOP and TOPMAN will see the expansion of the brands’ offline and online retail presence with the launch of Topshop.com and new wholesale partnerships.
Job Description
Topshop is synonymous with accessible fashion, but we must increase brand awareness with our core customer. We are seeking an experienced and innovative, fashion-loving Social, PR and Talent lead to design and execute a disruptive organic communications strategy to build long-lasting brand excitement, customer acquisition and loyalty for the iconic TOPSHOP/TOPMAN brands.
The role is based in our London HQ and will report into the Head of Customer & Marketing for Topshop & Topman. You will work alongside a team of customer & marketing professionals to support our full funnel marketing activities, as well as cross-functionally with the design, product and trading teams. The Role
* Creating and delivering a disruptive organic communications strategy for the TOPSHOP/TOPMAN brands including Social, PR and Talent.
* Developing and executing creative ideas to build brand excitement and engagement with the target audience.
* Developing innovative social, press and talent strategies to support collection launches and broader brand campaigns.
* Identify and build a roster of press and social media influencers for TSTM to work with and build a gifting process to get TSTM products into the hands of those influencers.
* Designing, organising and managing brand events.
* Owning the content development relationships with TikTok, Meta, Twitter, YouTube, Snapchat and other primary partners.
* Ensuring branded content is ‘branded’ – that it is identifiably TOPSHOP/TOPMAN.
* Managing and allocating budgets ensuring spend aligns to key KPI driving activity.
* Monitoring and analysing brand perception and reputation, providing regular internal reporting and recommendations of proactive measures to improve performance.
* Working closely with the Customer Care team to ensure that all social mentions of TOPSHOP/TOPMAN are reviewed and responded to appropriately and that the tone and content is on-brand and customer-centric.
Qualifications
* Proactive, creative and innovative with track record of building brand excitement and customer engagement through social channels and influencer relationships.
* Worked in creative and data orientated organisations and able to confidently communicate customer and channel data at a senior level.
* Proven track record of inspiring creativity within the fashion sector.
* Strong editorial sensibilities, from setting tone to having great taste when it comes to ensuring content is on tone.
* Strong understanding of creative brand strategy with relevant experience helping to define and build brands.
* Agency and/or brand experience with focus on fashion.
* Responsibility and experience of working with and effectively managing large projects and budgets. Cost and efficiency aware.
* Strong communication skills and desire to work collaboratively with broader customer marketing team and cross-functionally with design, product and trading teams to support short-term and long-term goals.
Additional Information
What’s in it for you?
* Employee discount (hello ASOS discount!)
* ASOS Develops (personal development opportunities across the business)
* Employee sample sales
* Access to a huge range of LinkedIn learning materials
* 25 days paid annual leave + an extra celebration day
* Discretionary performance related bonus scheme
* Private medical care scheme
* Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits