SENIOR CRM MANAGER UP TO £85,000 SOUTHAMPTON - HYBRID - 1 DAY IN OFFICE Please note, this company is unable to offer sponsorship at this time THE COMPANY This DIY retail company wants to refresh and upgrade its CRM and loyalty propositions. THE ROLE You'll take leadership from a CRM perspective, leading 3 experienced CRM Managers and their reports. The business needs someone who can work on optimisation, personalisation and the ability to use data and measure and build and own the cross-channel CRM strategy for the business. SKILLS EXPERIENCE Experience with the Braze platform Expert knowledge of CRM strategies, processes and systems Strong experience in delivering personalisation in CRM and understand technical processes Loyalty programme exposure Hands-on experience using campaign management Team management experience and strong stakeholder engagement HOW TO APPLY If this sounds like the role for you, swiftly send over your CV to Izzi at Harnham by using the link below. KEY TERMS IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser, Tag Manager, Tag-manager, Tagging, Tag Management, Set Up Tags, Manage Tags, Manage Tagging, Managing Tags, Managing Tagging, Setting Up Tags, Analytics Tracking, Implement Tags, Implement Tagging, Tagging Implementation, Tag Implementation, Tracking Implementation, Analytics Implementation