We Are Adam is seeking an experienced Senior PPC Executive to lead the planning, execution, and performance analysis of all client-paid search initiatives. Reporting directly to the Customer Acquisition Manager, this role will assume a pivotal position within the Customer Acquisition Team at a time of expansion for our B2C enterprise.
The ideal candidate will oversee the creation and daily optimisation of Paid Search campaigns across platforms such as Google and Microsoft Ads, ensuring effective new customer acquisition while maintaining an optimal cost per acquisition (CPA).
A key responsibility will be identifying high-value, high-converting keywords to maximise return on ad spend (ROAS) and CPA performance. The successful candidate will also review ad copy and text to achieve the highest possible click-through rates, quality/relevancy scores, and overall ROI.
Key responsibilities include:
* Creating and updating KPI reports on Paid Search activities, providing weekly, monthly, and quarterly performance updates to the Customer Acquisition Manager
* Collaborating with the Promotions, CRM, and BI teams to identify, implement, and measure promotional opportunities across PPC
* Working closely with design and content teams to ensure promotional campaign initiatives convert effectively within your channels
* Ensuring the protection of the client's brand by conducting due diligence and ensuring compliance with all promotional PPC initiatives
* Adhering to industry advertising standards, ASA CAP codes, and managing ongoing audits and quality assurance of creatives, copy, media placements, and promotions across live campaigns
* Building and maintaining strong relationships with advertising platforms such as Google and Microsoft Ads to stay updated on new initiatives, technologies, and strategies
* Collaborating with the UX team to implement A/B and multivariate testing strategies for continuous performance and ROI improvement
* Working closely with the Finance team to produce detailed cost reports and ensure all promotional activities stay within budget
This role requires:
* Experience in Paid Search, with knowledge of broader Paid Media channels such as Paid Social and Display considered a valuable asset
* Strong understanding of effective marketing campaign principles, with the ability to analyse performance and communicate results to the wider business
* Proven experience in managing budgets and consistently demonstrating ROAS
* Expertise in managing digital campaigns across Paid Search platforms
* Experience in both direct and programmatic media buying is desirable
* Proficiency in using third-party tracking tools, such as Google Analytics, with the ability to interpret data and make informed, data-driven decisions
* Familiarity with attribution models and the ability to extract actionable insights from multi-touch, data-driven attribution tools
* Understanding of digital advertising legislation, including CAP and ASA guidelines
* Ability to manage multiple projects and stakeholders simultaneously in a fast-paced environment
Salary: £60,000 - £80,000 per annum (dependent on experience)
We Are Adam values diversity and inclusion. We encourage applicants from diverse backgrounds to apply, and we are happy to discuss any reasonable adjustments that you may require.