Company: Leading Retail Business
Location: West Midlands (Hybrid)
Recruitment Partner: W Talent
Role Overview:
As the PPC Manager, you will be responsible for implementing and reporting on digital marketing for the business. The role covers a range of digital marketing channels including paid search and affiliates.
Key Responsibilities:
* Being responsible for paid search channels, working to maximise ROI and ensuring each marketing channel is driving performance.
* Supporting the management of the paid search strategy across Google and Bing.
* Working with stakeholders, internal and external to ensure campaigns are well planned.
* Managing paid search campaigns in line with channel best practice.
* Developing the growth of the affiliate strategy, managing external relationships with partners.
* Producing and sharing regular reporting and data insights to build understanding of channel performance and opportunity.
Key Requirements:
* Proven experience of working with paid search tools, such as Google Ads
* Experience of spotting trends in data to identify opportunities to improve performance
* Experience in producing and presenting reports to summarise key insights
* In depth understanding of digital marketing channels
* Experience of working with affiliate marketing channels and platforms
This is an exciting opportunity to be influential within the Performance Marketing Team at a prominent retail business, influencing customer relationships and driving growth. If you are passionate about creating impactful marketing strategies and fostering team excellence, we would love to hear from you!