Job Description
Marketing Executive\n\nMy client is a professional accountancy and business advisory who are looking for a proactive and results-driven Marketing Executive to play a crucial role in enhancing client retention and engagement. As they continue to grow, they are seeking an ambitious professional who can support with strategic marketing efforts to nurture and strengthen client relationships while also contributing to our wider business development objectives. This is an exciting opportunity for a marketing professional who is passionate about client retention and engagement.
If you are looking for a role where you can make a real impact on client relationships and business growth, then please apply\n\nKey Responsibilities of the Marketing Executive\n\nWork closely with partners to challenge, develop, and implement strategic client retention initiatives with the support of the marketing manager.\nDevelop and manage client-focused multi-channel communication campaigns that enhance engagement, loyalty, and satisfaction.\nProduce and optimise high-quality, engaging content including reports, newsletters, case studies, and industry insights.\nDevelop and send targeted email communications using the Force 24 email marketing platform, continuously seeking ways to enhance engagement rates of existing clients and targets and continuously look to improve the process\nManage and maintain the CRM system, leveraging data insights to identify client trends, cross-selling opportunities, and potential risks.\nSupport and execute internal marketing initiatives to ensure consistency in brand messaging and internal engagement.\nAssist in keeping social media and the website updated with client-focused content and news.\nAssist in organising and executing events, including client webinars and networking opportunities.\nDevelop and send targeted marketing e-communications to enhance client retention and engagement.\nResearch and communicate market trends and client feedback.\nSupport data managers and partners in analysing client data within designated profit centres.\nAssist with database management, ensuring data is up-to-date and effectively used for retention strategies.\nAbout the Marketing Executive\n\nYou will have experience in delivering marketing and business development plans, with a strong focus on client retention and engagement. You will have a good understanding of the full marketing mix, including client communication strategies, data analysis, and multi-channel marketing. Your ability to build strong relationships with both internal and external stakeholders will be key to your success in this role.\n\nSkills and Expertise of the Marketing Executive\n\nDegree or CIM qualification desirable.\nMinimum of 2 years’ experience in a similar marketing or client-focused role.\nStrong understanding of marketing strategies with a focus on client retention and engagement.\nConfident in influencing, challenging, and collaborating with key stakeholders to drive client-focused initiatives.\nExcellent organisational, time management, and interpersonal skills.\nEnergetic and proactive, with the ability to take initiative, drive processes, and make things happen.\nKnowledge of digital marketing, CRM systems, and data analysis.\nEffective communicator with confidence in presenting and engaging with clients.\nAbility to quickly adapt, learn, and contribute to a fast-paced environment.\nBasic understanding of professional services, preferably within accountancy or law firms.\nStrong IT skills, particularly Microsoft Office, with experience in managing databases, email marketing tools, and website content management systems