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Are you a strategic thinker, confident in challenging the status quo and able to demonstrate your ability to read and translate marketing data?
If so, Travis Perkins is currently recruiting for a Senior Marketing Analyst.
This role will be to manage and coordinate the work of the data analytics team to deliver insight and campaign data to the marketing & digital team, and customer KPI metrics to the wider business.
This role is hybrid, so travel to our Travis Perkins head office in Northampton is usually required once or twice a week!
The successful candidate will produce analysis to measure the effectiveness of all marketing activities, helping shape future campaigns and ensuring effective customer targeting.
Responsibilities include interrogating data and trends to highlight areas of concern, using customer data to drive sales and margin performance, providing insights on marketing campaigns with recommendations for future initiatives, and managing the delivery of insight and campaign data.
Additional duties involve developing the customer dashboard for cross-business sharing, supporting campaign selections and BAU processes while following GDPR principles, researching new analytical techniques for enhanced insights, and utilizing SQL, Google Sheets, and potentially Python for data analysis.
**Minimum requirements include:**
* A degree in a numerate subject
* Experience in an industry dealing with volume customers (e.g., retail)
* Budget management skills
* Proficiency in data interrogation software
* Stakeholder presentation skills
* Project management experience
* Knowledge of data structures like data lakes
* Effective communication at all levels
* Excellent attention to detail
* Ability to interpret briefs and propositions
What we offer:
* Supportive training and development opportunities within the Travis Perkins Group
* Hybrid working environment
* Benefits package including a competitive bonus, contributory pension scheme, and colleague discounts across group businesses
A bit about us:
As the UK's largest distributor of building materials, Travis Perkins has been helping to build Britain for over 200 years. With 5 businesses, 20,000 colleagues, and more than 1,700 locations nationwide, we pride ourselves on our people and our work environment. We work hard to deliver results and have fun along the way!
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