Channel Marketing Manager | Central
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Location: Stockport, Manchester, United Kingdom
Time Type: Full time
Posted On: Posted Yesterday
Time Left to Apply: End Date: November 30, 2024 (15 days left to apply)
Job Requisition ID: JR7324
Salary: £35,000-£45,000
Channel Marketing Manager - Revolutionise Digital Engagement
We're on a quest to redefine digital marketing in the transportation sector, and we're hunting for a Channel Marketing Manager to lead this transformation. Could that be you?
As our Channel Marketing Manager, you'll play a pivotal role in shaping how customers perceive and engage with Stagecoach's digital platforms. You won't just be a marketer; you'll be a visionary who understands the core of our brand and the digital needs of our customers. You'll be the driving force behind Stagecoach's online presence, ensuring our messaging is not just seen but felt across all digital channels.
What's in store?
You'll be at the helm of our digital marketing strategies, a crucial task involving CRM, social media, PPC, SEO, and website management. You'll embody our brand essence in every online interaction, tailoring strategies to various digital channels while maintaining a consistent and compelling voice. You're not just managing digital channels; you're elevating our digital engagement to new heights.
Your role also involves critical stakeholder management, acting as the trusted digital marketing partner within our organisation. You will collaborate across various teams, driving innovation and ensuring seamless execution of digital strategies. Your influence will extend beyond your immediate team, ensuring alignment with our central marketing strategy and driving growth.
Here’s what we’re looking for:
* Proven experience in digital marketing, CRM, or a related role, with expertise in managing CRM platforms, social media, PPC, SEO, and website management.
* A degree in Digital Marketing, Communications, or a related field is highly desirable.
* Strong analytical skills with the ability to derive insights from data and translate them into actionable strategies.
* Excellent communication skills and the ability to collaborate effectively with various stakeholders, including customers and internal teams.
* A proactive, results-oriented mindset with a focus on continuous improvement and innovation.
* Excellent organisational skills with the ability to manage multiple projects in a fast-paced environment.
* Experience with A/B testing, multivariate testing, and other optimisation techniques.
Your role will involve:
* Crafting and implementing strategies for CRM, social media, PPC, SEO, and website management.
* Utilising Dotdigital to enhance digital retention, re-engage lapsed customers, and support acquisition efforts.
* Managing Stagecoach’s national social media channels, creating engaging content, and collaborating with our in-house design team.
* Working with PPC and SEO agencies to improve search rankings and drive relevant traffic.
* Ensuring an intuitive, user-friendly website and app experience in collaboration with our in-house tech team.
* Analysing user engagement and feedback to continuously improve our digital platforms.
* Generating regular reports to measure effectiveness and drive commercial benefits.
* Collaborating with various teams and external partners to execute digital strategies and meet marketing objectives.
Why join us?
At Stagecoach, you will be part of a forward-thinking team dedicated to redefining transportation through exceptional digital marketing. You'll have the opportunity to make a tangible impact, driving our brand forward and enhancing the customer experience across all digital touchpoints.
Your role will be based in Stockport, with flexibility for hybrid working. We need someone ready to dive into the digital realm, tackle challenges head-on, and play a crucial role in not just promoting our brand but leading a digital movement.
If you’re ready to revolutionise digital marketing in the transportation sector and make a significant impact, we want to hear from you. Apply now and be the change-maker in an industry poised for digital transformation!
Join us at Stagecoach – where your digital marketing expertise meets innovation, and together, we can take our brand to new heights.
Stagecoach workplace culture is one where everyone can be themselves and where all the differences our people bring to the business are celebrated. We welcome applications from all, irrespective of background, gender, ethnicity, race, religion, beliefs, disability, neurodiversity, sexual orientation or age.
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