We are looking for a Product Marketing Manager, with proven experience in SaaS or the technology industry, to drive the positioning, messaging, and go-to-market strategies for our suite of products.
In this role, you will act as a crucial link between product, sales, and marketing, ensuring our solutions resonate with our core customer personas, including QA professionals, software engineers, and development managers. If you thrive in a fast-paced SaaS environment, enjoy value-driven marketing/messaging, and are passionate about technical products, this role offers an exciting opportunity to make a meaningful impact.
Responsibilities
* Develop and articulate compelling product positioning and messaging tailored to our customer personas.
* Craft value-driven messaging that sets Mailosaur apart from competitors.
* Lead go-to-market strategies for new product features and updates, from planning to execution.
* Collaborate with product management to align marketing initiatives with the product roadmap.
* Produce impactful content such as case studies, whitepapers, and product comparisons to drive awareness and conversions.
* Work with creative teams to deliver engaging product videos, tutorials, and guides.
* Conduct market research to identify customer needs, industry trends, and competitor positioning.
* Collect and analyze customer feedback to inform product and marketing strategies.
* Track and assess the performance of product marketing campaigns, using tools like Google Analytics and HubSpot.
* Create and maintain sales enablement materials such as pitch decks, FAQs, and battle cards.
* Support customer-facing teams with insights into key product features, benefits, and competitive positioning.
Qualifications
* Minimum 5 years of experience in B2B product marketing for SaaS or technical products.
* Hands-on experience with developer-focused products (e.g., APIs, integrations).
* Proven track record in developing and executing go-to-market strategies and launching new products or features.
* Strong customer research skills with the ability to translate insights into compelling marketing messaging.
* Analytical mindset with expertise in sourcing and acting on data-driven insights.
* Exceptional written and verbal communication skills, with an aptitude for storytelling.
* Excellent project management and organizational abilities.
* Proficiency in analytical tools (e.g., Google Analytics) and CRM software (e.g., HubSpot).
* Collaborative mindset with a track record of working effectively across cross-functional teams.
* Thrives in a fast-paced, small business environment with a self-starter attitude.
* Detail-oriented, quality-focused, and committed to delivering excellence.
* Tenacious, results-driven, and skilled at managing workloads independently.
What we offer
* Competitive compensation and benefits package.
* Private medical insurance
* Company pension
* A positive and friendly working environment, where your contributions are valued.
* Opportunities for professional growth tied to the success of our business—your contributions directly shape your future.
* Work in a hybrid model, combining office and remote work.