We're Favoured, and we're here to help you get more customers and boost your profits - simple as that.
We're specialists in results-driven performance marketing to deliver fantastic results for our clients.
Clients love us because of our proactive communication, our strategic approach to marketing, and our funky creativity! We have industry experts (sneak preview: our co-founder is a former Apple marketing lead) who will support your business through full-funnel marketing. From attracting new people to converting them into customers, to engaging and retaining them long-term - we've got you covered. Let's get creative, let's get clever, and let's smash your marketing goals.
About the role
We are looking for a rockstar PPC Ads specialist who has demonstrable experience in running advertising campaigns for conversions, lead generation, and mobile app installs for eCommerce, technology, and B2B businesses.
This means you have developed strategy, set up, optimized, and scaled ad campaigns for businesses driving results around purchases, ROI, CPA, ROAS, and CPI.
You have worked across a range of businesses and have demonstrable experience in taking accounts from £100 a day to £1000 a day whilst driving great performance.
You test copy, objectives, audiences & creative constantly and understand the framework required to successfully take accounts from testing to scaling.
You know how to implement multiple tactics to improve conversions, ROI, and ROAS in Google Ads; Shopping - Apple Search is a bonus.
You have the confidence and project management skills to look after multiple projects at one time and can diversify your skill set to ensure a variety of project types perform.
You have the technical skill set to implement pixels and pixel events, set up audiences, and may use tools to help manage the workflow of managing ads to ensure they perform.
You love digital marketing and are familiar with marketing across multiple channels and types including social, advertising, email, conversion rate optimization, website & marketing audits.
As the PPC Specialist, you understand the importance of everything that happens after the click, so will be well-versed in conversion rate optimization, email marketing strategies, and some growth hacks. You will work with the respective teams at Favoured to ensure your ads can perform their best.
If you have read this far, then you will know the password to add in your cover letter is "unicorn". Please also share some examples of the successes you have had in the past. We are not looking for someone who can just set up PPC ads; anyone can do that. We are looking for someone who understands the intrinsic complexities of running campaigns to drive results and the strategies and tactics involved in delivering results - if a campaign doesn't drive results, you are quick to react to test, learn, fix, or completely rip it up and start again.
You will be working alongside a team of marketing and creative professionals with over 50 years of combined experience coming from the likes of Apple, Universal Music, MTV, BBC, Live Nation, and Ticketmaster - joining a collective who are disrupting the way marketing and creative is serviced.
We believe in creating a culture of performance and trust; you do the work to get the job done, no politics, no corporate bullshittery - just great people, great work, and a great work/life balance.
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