Job Title: HC UKI Retail Media Manager
Location: Kingston Upon Thames
Job Summary
We are seeking a motivated and experienced Retail Media Manager to develop and implement comprehensive Media strategies for Omnichannel and Pureplay retailers, specifically for Unilever’s Homecare brands: Persil, Surf, Comfort, Domestos, and Cif. The role involves optimising and managing campaigns, driving performance through data-driven decisions, and ensuring strategic alignment with cross-functional teams. Proficiency in Retail Media platforms including Criteo, AMC, and PacVue, along with a proven track record of hands-on Retail Media experience and delivering results, is essential.
Key Responsibilities:
* Retail Media Strategy Development: Develop and implement comprehensive Retail Media strategies across Omnichannel and pureplay retailers for Unilever Homecare brands. Create and execute Always-On strategies against key Retail Media KPI’s. Implement ASIN prioritisation strategies for efficient budget allocation.
* Campaign Management: Optimise campaigns across Criteo, Citrus, off-site Retailer campaigns and Amazon Media to meet KPIs (ROAS, New to Brand%, CPC, conversion). Utilise automation tools to streamline processes and improve efficiency.
* Data-Driven Insights: Use advanced analytics including Dunnhumby Sphere, PacVue, AMC to measure campaign performance, provide actionable insights and segment audiences.
* Stakeholder Collaboration: Collaborate with internal Retail, Marketing, and Media teams for strategic alignment and present key results back to senior stakeholders. Manage relationships with Unilever’s external media agency and retail account teams.
* Innovation and Testing: Be the expert on Retail media, staying on top of Retail Media trends and pilot new ad formats. Develop strategies for key retail events (e.g., Prime Day, Black Friday).
* Budget Management: Responsible for the management and allocation of Retail Media budgets across Omnichannel and Pureplay customers for Always-On, Event, and Innovation campaigns. Report on return on investment and performance metrics to the business.
Skills and Qualifications:
* Proven expertise in managing Retail Media advertising campaigns.
* Extensive hands-on experience with Amazon Media campaigns across Search and DSP.
* In-depth knowledge and passion for Retail Media trends and emerging capabilities.
* Proficiency with Amazon Media tools and platforms (e.g., Pacvue, AMC).
* Strong analytical skills with a proven track record in data-driven decision-making.
* Exceptional communication and relationship building skills with the ability to collaborate effectively with internal and external stakeholders.
* Preferred experience in managing agency relationships.
* Creative mindset with the ability to develop effective briefs for both internal and external teams.
* Strong business acumen and commercial awareness, with the ability to identify new opportunities and drive revenue growth.
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