Job Role: Digital B2B Marketing Executive
Location: Weekly travel to our London office and Hybrid working from our Luton office
Hours: 35 hours per week - Monday to Friday
At Innovus, we are committed to delivering market-leading solutions and professional services. As a B2B Marketing Executive, you will contribute to our vision to be recognized as the market-leading provider of services to the UK’s property sector.
We are proud to employ highly skilled, experienced, and innovative people who deliver business expertise and service across the property industry.
Main Purpose of Job
This is a unique and exciting opportunity to join a company experiencing a period of rapid growth. You will be responsible for supporting digital marketing campaigns to raise brand awareness and drive leads for all the services Innovus offers. You will report to the Digital Marketing Manager and work within a small but highly dedicated team of experienced, friendly marketing professionals who are passionate about supporting the company’s ambitious goals. The role will be perfect for someone looking to progress their career, as we are fully supportive of encouraging the development of our people and promoting from within.
Position in Organisation
Reporting to the Digital Marketing Manager.
Main Responsibilities
* Support the Digital Marketing Manager to deliver the digital marketing plans across our brand websites, SEO, and emails as well as paid channels like PPC and social media.
* Assist with website content and design updates.
* Help in the creation of diverse multimedia content including whitepapers, videos, and infographics.
* Support the implementation and management of paid search and paid social including creating ad copy and building landing pages.
* Contribute to SEO optimisation strategies and implementation.
* Assist with creating and sending email marketing campaigns and workflows on HubSpot CRM.
* Help maintain customer data and engagement through HubSpot CRM.
* Help monitor and analyse performance metrics using Google Analytics and Google Search Console.
* Respond to reviews on Trustpilot and set up Google across all our locations.
* Own the marketing mailbox and marketing page on the internal colleague platform.
* Stay informed about digital marketing trends and developments.
* Participate in team meetings and contribute ideas for marketing improvements.
Skills and Experience
* You will have a positive ‘can do’ attitude, ready to roll up your sleeves and pitch in as we’re a small team working in a busy and varied environment.
* Minimum 3 years’ experience in a marketing role.
* Proactive self-starter, who is organised, able to prioritise a busy workload and deadline-focused.
* Excellent written, verbal, and interpersonal skills.
* Good understanding of digital marketing principles including PPC advertising and SEO.
* Strong Adobe and Canva skills.
* Good knowledge of website content management systems, WordPress desirable.
* Good knowledge of email marketing and CRM platforms, HubSpot desirable.
* Results and data-focused, comfortable with reporting and Google Analytics.
* Comfort with learning new technologies and platforms.
The Benefits
Our customers deserve the best, and the same applies to our people. We’ll support you with all of the technology, training, and support that you need to do your job well. We offer competitive salaries and a range of benefit packages. In addition to the core benefits, we also offer a range of exclusive discounts on extra benefits to help you and your family make the most of your money, safeguard your future, and look after your health.
Diversity and Inclusion
We’re committed to promoting diversity at Innovus and recruit on merit. We will consider applications from job share applicants.
Innovus is an inclusive employer. We provide equal employment opportunities to all qualified applicants. If you have an additional need at any stage of our recruitment and selection process, please speak to one of our team to let us know how we can accommodate you.
Ready to apply?
Click the below apply button to start your application for this role. We will ask you to upload your CV and answer a few questions. You may also be asked to complete verbal and numerical reasoning tests online.
Please note, due to our sector, all roles are subject to an Enhanced DBS.
If you meet the criteria for the role, we’ll be in touch to arrange a short telephone interview, and our shortlist of candidates will be invited to attend a first interview with the hiring manager and another member of our team.
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