Job Overview
We are seeking an experienced Consumer Engagement Manager to join our team at Vertical Advantage.
About the Role
This key role involves developing and supporting strategic initiatives to enhance brand visibility in retail environments, drive sales, and improve the shopper experience.
* Increase efficiency and effectiveness of retail media spend across the UK & Irish retail market
* Manage relationships with retail media agencies and customer media houses
* Utilize data analytics to measure campaign impact and inform future strategies
Key Responsibilities
The successful candidate will be responsible for:
* Developing comprehensive retail media and shopper marketing strategies aligning with brand goals and retail partner objectives
* Identifying key shopper insights and trends to inform marketing initiatives
* Planning and overseeing multi-channel marketing campaigns, including digital ads, in-store displays, promotions, and events
Retail Partnership
The Consumer Engagement Manager will build and maintain strong relationships with retail partners and agencies, negotiate and manage media placements within retail environments.
Performance Analysis
The role requires utilizing data analytics to measure campaign effectiveness and make data-driven decisions, generating reports on campaign performance, shopper behavior, and ROI.
Budget Management
The successful candidate will manage budgets for retail media and shopper marketing activities, ensuring efficient allocation of resources to maximize campaign impact.
Team Leadership
This role includes leading a direct report, fostering collaboration, and driving a high-performance culture.
Requirements
To be successful in this role, you should have:
* Proven experience in consumer engagement or a related field
* Strong analytical and problem-solving skills
* Excellent communication and project management skills
What We Offer
We offer a competitive salary up to £68,000, a £5,000 car allowance, and 15% bonus. If you are a motivated and experienced professional looking for a new challenge, please apply.