Strategist - Nectar
Salary: Competitive Plus Benefits
Location: Holborn Store Support Centre and Home, London, EC1N 2HT
Contract type: Permanent
Business area: Nectar 360 Ltd
Closing date: 26 November 2024
Requisition ID: 275596
We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. Everything our Nectar team does is powered and fuelled by data — and by great relationships with some of the UK’s favourite brands. The Nectar 360 team focuses on developing loyalty programmes, turning amazing data into something that makes a difference, traditional media and digital. It’s like an agency-within-a-retailer, and retail media is crucial. The culture might not be what you expect either, because there’s no set-up quite like this one. The team is a real priority because it’s connected to everything the business does and drives profitability. It’s where you can take risks, learn from them and be recognised.
Division/Dept
Nectar360
Location
Holborn Support Centre and Home (1-2 days in Office)
Reporting to
Client Planning Director - Food
In a nutshell
Nectar360 is a loyalty, data, and marketing services business. Our 1st party data (Nectar) is the key to unlocking customer understanding across the various Sainsbury’s businesses and supplier base (FMCG and GM brands) – our clients.
The commercial team in Nectar360 is responsible for how we combine, leverage, and commercialise data and media. Ensuring that Nectar360 remains relevant in a rapidly changing market where digital first thinking has become the norm, and the understanding of customer is a key differentiator.
The colleague will be working in one of the fastest growing and dynamic areas of the business, supporting us in driving significant profit growth from Nectar360’s data-driven media and digital offering – in and around store, onsite (Sainsbury’s) and offsite (our Digital Trading Platform (DTP) monetisation.
The Data Strategist is responsible for how we combine and leverage data, as well as ensuring that Nectar360 remains relevant in a quickly changing market where the understanding of customers is a key differentiator.
The colleague will need a unique blend of data literacy, traditional shopper marketing and digital channel knowledge, relationship building expertise and commercial drive to be successful in this role. They will be a strategic thinker, with a passion for data driven marketing and customer behaviour understanding.
What you need to do
* Communicate Nectar360’s vision and be fully conversant in the benefits and USPs of all Nectar360 service.
* Responsible for leading client account brand planning that is strategically aligned to Sainsbury’s corporate, marketing and category objectives.
* Create insight-led proposals for clients, ensuring that strategy, data selection and process adhere to Sainsbury’s and Nectar’s data guidelines.
* Work with analytical resource to deliver evaluations, that create a story to demonstrate the effectiveness of 1st party data usage.
* Be the category expert, aligned to select categories and key FMCG client accounts.
* Lead some of the biggest Sainsbury’s corporate events that involve Nectar360, Sainsbury’s Marketing and Trading. Manage stakeholders of varying seniority and agendas to create campaigns that resonate with the Sainsbury’s customer, drive trade and meet broader corporate objectives.
* Develop and mentor members of the Nectar360 team to nurture data planning techniques, client relationship skills and commercial acumen.
* Custodian of the use of data within planning, strategy and customer targeted comms.
What you need to know
* 5+ years in a data/insights role
* Proven track record of CRM success in data/comms planning within a consultative environment.
* Experience of working with customer loyalty data, gained within retail clients and/or FMCGs.
* Extensive knowledge of how segmentation and profiling techniques are used for direct marketing and loyalty campaigns.
* Experienced in bringing data strategies to life in a compelling way.
* Highly organised and confident in planning and prioritising workload. Energetic, self-motivated and driven.
* Advanced user of Powerpoint and Excel.
* Excellent written, verbal and numerical communication skills.
* Comfortable presenting in front of and influencing clients and senior stakeholders.
* Strong client liaison skills i.e. able to work collaboratively and in partnership to deliver high quality data driven solutions.
* Experience working in a fast moving environment
What you need to show
* Strong data-led planning skills.
* Ability to inspire through innovative use of data, passion and enthusiasm.
* Resilience and problem solving skills to create a successful campaign or strategy.
* Strong project management skills to keep timings and your plan on track.
* Showcase success back to the business to ensure that the broader teams benefit from best practice.
* Strong technical expertise by utilising confidence and self-belief to provide recommendations in the face of challenges from clients/partial information.
* Proactivity to spot and create new opportunities from our clients within our data, market data or broader market trends.
* Expertise in presenting complex ideas back to clients and the wider Nectar and Sainsbury’s teams to persuade and inform
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