Job Title: Global Senior Partnerships Manager
Location: 100VE, London
JOB PURPOSE
This is an exciting opportunity for a talented and ambitious Partnerships Manager to develop and grow our capability in B&W. They should come with a strong track record in unlocking partnerships that provide clear return on investment via building fame, embedding us in communities and culture – ultimately driving competitive growth for a brand. This role will also manage our platform and agency partnerships so a strong understanding of how to get the best out of business partnerships and JBPs is key. This role reports to the VP of Marketing Transformation.
RESPONSIBILITIES
You will shape and leverage the power of partnerships:
Through our B&W brand portfolio and as part of our social first transformation, we have an exciting opportunity to drive more global partnerships that embed our brands in community, culture, and conversations. You will do this by leaning into your strengths as a collaborator and a leader; leading B&W’s partnership ecosystem including external partners in the world of media, entertainment, music, sport, or other brands. You will work with our global brand leaders, creative agencies, and social agencies as well as our Business Units. To deliver our new marketing model, we will need to strengthen and build strong partnerships with our agency ecosystem, tech partners, and media platforms to deliver. You will be responsible for overseeing and maintaining those relationships at a central level for B&W working with the BW Marketing leadership team and with the extended Digital and Social Transformation.
Specifically you will:
1. Define Partnership Strategy and establish Key Partners
2. Leverage the Partnerships within our Brand plans
3. Make Unmissable Work:
* Unlock first-class creativity and maximise value from our agencies (creative, PR, design etc) around the partnership.
* Leverage the partnership to help drive ‘Brand Do’ in a way that i) supports our purpose and ii) resonates with our consumer iii) is measurable
You are a doer: you are passionate about making things happen, avoiding over-debate, and always keeping end goal in sight. You have a willingness to dare, step up, and drive initiatives.
You are an accountable and responsible leader: you don’t sit on “good enough” but set yourself highest standards, holding yourself and others accountable for delivery.
You are a strategic thinker: helping to drive the equity on a €4 billion brand playing across multiple partners and internal teams, with different consumer passion points and cultures. You understand how to tap into ‘fandom’ and how to drive brand consistency across the globe.
ALL ABOUT YOU
* Strong passion to win and ‘can-do’ spirit, with a proven track record in brand and partnership management.
* Ability to build strong working relations across multiple partners and market teams.
* Passionate about developing unmissable work, through creative excellence and consistency.
* Eye for design; ensuring partnership assets are aesthetically compelling and drive positioning.
* A high degree of rigour & order with strong communication and project management skills.
Passionate about unlocking first-class creativity and leveraging fresh opportunities.
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