What we do: At InstaGroup, we are nationally recognised for our experience, technical knowledge, and expertise as leading installers of energy efficiency and renewables solutions for our customers. Our purpose is to deliver innovative and cost-effective solutions to save energy, improve buildings, lower domestic bills, and cut carbon emissions, giving our customers peace of mind. Established in 1980, InstaGroup has developed a vast product stack and services including Flooring, Insulation, Solar Energy, and Heating Solutions. We are committed to sustainability, with over 80% of the material we use being recycled or from sustainable sources. Our Mission: At InstaGroup, we are motivated by a clear mission: to transform the energy sector by delivering innovative, sustainable solutions that surpass our customers' expectations. Through our steadfast commitment to excellence, integrity, and environmental responsibility, we aspire to lead the field in energy advancement while positively influencing the world around us. With each project, product, and partnership, we endeavour to forge a brighter, more sustainable future for generations to come We are looking for a PR and Social Media Executive working closely with the Marketing Executive in collaboration with our Marketing Manager. You will play a key role in enhancing our brand presence, engaging with stakeholders, and promoting our innovative renewable energy solutions. You will develop and execute effective PR strategies, manage social media channels, and create content that aligns with our mission to drive sustainability and help deliver net-zero for the UK. Key Responsibilities: PR Develop and implement PR strategies that effectively communicate InstaGroup’s mission, values, and achievements to diverse audiences, including media, government bodies, stakeholders, and the public. Build and maintain relationships with journalists, influencers, and media outlets within the renewable energy and sustainability sectors. Draft press releases, feature articles and case studies across the different business areas. Proactively pitch story ideas to the media, securing positive coverage and brand recognition. Monitor and manage company reputation across media platforms, addressing any issues or crises in a timely and professional manner. Organise and coordinate media events, product launches, and press conferences with the marketing team. Social Media Management: Develop and execute a comprehensive social media strategy to grow InstaGroup’s online presence, enhance brand awareness, and engage with the renewable energy community. Manage and create content for all social media platforms, including LinkedIn, X, Facebook, Instagram, and emerging platforms. Craft compelling posts, graphics, videos, and stories that resonate with target audiences, promoting InstaGroup’s products, services, and sustainability initiatives. Track social media metrics, analyse engagement, and optimize strategies for better performance. Engage with followers, answer inquiries, and cultivate relationships with online communities related to renewable energy and sustainability. Reporting & Analysis: Monitor media coverage, track press mentions and provide regular reports on PR and social media campaign performance. Provide actionable insights to improve the effectiveness of communications strategies. Skills and Experience Required: Qualification in PR, Communications, Marketing, Journalism, or a related field. Proven experience (1-2 years) in public relations and social media management, ideally within the renewables, energy, or sustainability sectors. Strong proficiency with key social platforms (Instagram, Facebook, TikTok, LinkedIn) and social media scheduling tools Strong writing, editing, and proofreading skills, with the ability to craft compelling narratives for a variety of audiences. Experience with social media platforms, content management tools, and analytics (e.g., Hootsuite, Google Analytics). You’re a true social native, always on top of the latest trends and audios with a passion to create great content, tailoring your strategies for clients and our industry Knowledge of the renewable energy industry, sustainability issues, and eco-friendly practices is a plus. Ability to work effectively in a collaborative, fast-paced environment where you have to think and act on your feet A self-starter who loves to get stuck in Ability to work independently and collaboratively in a fast-paced, dynamic environment. You’re a team player who believes that good ideas come from true collaboration but also love executing on your own initiative Excellent communication, interpersonal, and organisational skills. What We Offer Excellent salary up to £30,000 per annum 12% Bonus scheme Up to 6% pension contribution 25 days leave, plus bank holidays, increasing to 28 days after 5 years’ service, Electric car salary sacrifice scheme Life insurance Annual personal development budget Regular staff events Paid charity day each year Laptop Opportunities for career growth and development. A collaborative and supportive work environment. Be a part of a forward-thinking company that’s shaping the future of renewable energy. Work in a fast-paced, innovative environment with passionate and driven professionals. Make a real impact on global sustainability efforts through effective communication. At InstaGroup, we are committed to creating an inclusive and diverse workplace where all employees feel valued and respected. We welcome applicants from all backgrounds and are proud to be an equal opportunity employer.