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Global Campaign Manager, Customer Marketing, Staines-upon-Thames
Client: IFS
Location: Staines-upon-Thames, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Reference: 282c48e552c4
Job Views: 4
Posted: 21.03.2025
Expiry Date: 05.05.2025
Job Description:
The Global Campaign Manager, Customer Marketing creates and executes global campaigns to generate and progress opportunities with our existing customers. You will lead campaigns from inception to design and build, and execution.
This is a demand generation focused role for a senior marketer, requiring the ability to think strategically and execute flawlessly, partnering with our sales and customer services organization to drive customer advocacy and retention.
Essential Duties and Accountabilities
1. Design marketing campaign plans aligned to go to market priorities, with clear strategy and relevant tactics to drive demand.
2. Ability to translate value proposition and messaging into compelling campaigns that address customers’ needs.
3. Design and manage production of high value short and long form content that delivers against campaign objectives, managing internal and external agencies.
4. Partner with regional marketing, partner marketing and sales teams to ensure effective execution that results in closed won deals.
5. Monitor, review and report on campaign activity and results.
6. Own the campaign from start to finish, keeping stakeholders informed on progress.
Overall Required Competence
1. Strong demand generation skills with a customer-centric mentality.
2. Developed storytelling ability and creative approach.
3. Highly indexed on delivery and execution.
4. Knowledge and appreciation of enterprise cloud software.
5. Excellent communication and stellar interpersonal, analytical, and problem-solving skills.
6. Desire to collaborate and build consensus in a fast-paced, cross-functional team environment.
7. Strong leadership, project management and organizational skills.
8. Comfortable with ambiguity and fluid priorities; able to manage multiple and complex priorities.
Qualifications
* Significant experience in the marketing of software products.
* Excellent understanding of demand generation.
* Demonstrable ability to execute campaigns effectively to achieve targets.
* Undergraduate degree, ideally with a focus in Marketing or a related business field (or relevant training/experience).
* Fluent English. Other languages are always a benefit.
* Experience working within a global, virtual environment and matrix organization.
* Experience developing and executing ABM programs.
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