ABOUT THE ROLE
We are looking for a Senior Planner to help plan creative and brand strategy for a major international organisation that has a significant footprint in global B2B sectors and industries.
The chosen candidate will join a tight-nit highly motivated strategy team who get a kick out of digging into complex technical sectors and routes to market, to find strategic gold that inspires stand-out, category-defying creativity.
We are looking for someone who has an excellent grasp of core planning competencies, in particular, an ability to distil complex materials and ideas into simple direction and, even more importantly, the ability to identify human tensions within even the most technical markets.
They should also be eager to reinvent and challenge conventions and have a knack for identifying creative opportunities in unexpected or overlooked places.
The client's business is unusually central to all of our lives and therefore extremely topical and newsworthy, so candidates should demonstrate a keen interest and literacy in current affairs, commerce and politics.
Good presentation skills will be key given the need to present regularly to senior clients and stakeholders, and they should also be comfortable conducting fact-finding interviews with non-marketing, technical experts. Experience in product advertising, especially technical products, and some B2B experience would be helpful, but isn't essential.
They should be unprecious, motivated, and work well by themselves but also as part of our team.
THE CANDIDATE
CORE SKILLS:
Smart, curiosity, empathy, the desire to make educated leaps of insight, and the confidence to communicate them to others. Ideally with an understanding of (or desire to learn) advertising’s role in how B2B brands grow.
IDEAL EXPERIENCE:
* Content queen/king: Solid understanding of content marketing and its role in the mix, including the importance of an audience’s specific information needs throughout the entire B2B buyer journey.
* Data hungry: Passion for interpreting analyst reports, journals, surveys, studies and LinkedIn breakdowns as much as Google trends. Comfortable holding your own with industry influencers.
* Omnichannel chops: Have deployed assets across the full buyer journey and a range of channels. From dynamic creative to micro-targeted emails and content-powered nurture flows.
* Storyteller: Can spot where a client’s expertise and authority overlap with what the audience cares most about. Able to identify relevant topics and give them a fresh spin to fill the white space.
* Writer: Excellent writer with a track record in crafting engaging content for short- and long-form materials for a B2B audience. Enjoys distilling complex messaging and bringing it to life.
ATTITUDE:
* A passion for all things creative and advertising
* Resilience to keep going in a fast paced environment
* Strives for excellence
* Can do attitude
* Approachable and personable
* Builds rapport and is able to quickly establish excellent working relationships
* Team player
WHAT WE CAN OFFER YOU:
We work hard at keeping our teams motivated by offering continuous training and
development opportunities, varied workloads, a competitive benefits package, good work-life
balance and a fun and engaging office environment.
VCCP DE&I Statement
We believe that DE&I is about creating a strong culture of inclusion within our agency, where everyone can thrive and be their authentic self. VCCP is an equal opportunity employer and
does not discriminate on the basis of gender, age, disability, religion, belief, sexual orientation,
marital status, or ethnicity. If you require any adjustments during the application or interview
process, please let us know via joinus@vccp.com.
Criminal Records information
As part of our onboarding process, you will be required to complete a Criminal Records
Declaration regarding any unspent convictions. For roles in finance, HR, Legal, IT or senior
management, we may be required to verify your declaration with a basic DBS check, as well
as an Adverse Finance and ID check.
Please note, we try to respond to as many applications as possible but, if you do not hear from us within two weeks of submitting your application, please assume we are unable to proceed with your application for this specific role. Thank you for your interest in VCCP.