Summary
We’re looking for a passionate person to slot into our in-house digital team. You’ll be digitally-minded; someone that’s interested in the data, tangible behaviours and channels to help our clients reach the right audiences.
Wage
£18,000 a year
There is a bracket of £18,000 to £20,000
Training course
Advertising and media executive (level 3)
Hours
Monday - Friday, 9.00am - 5.30pm
37 hours 30 minutes a week
Start date
Tuesday 29 April 2025
Duration
1 year 3 months
Positions available
1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you’ll do at work
With the wider team you will handle, and in some instances manage, the setting up, supporting and delivering of digital campaigns – made up of digital assets and digital media – to achieve results that answer the needs of existing clients and also those of potential new businesses, providing commentary and analysis of activity to help make further recommendations
Duties will include:
* Day-to-day management and optimisation of holistic Google Ad accounts, including Paid Search, Display, Video, Shopping and GMB
* Day-to-day management and optimisation of paid social media campaigns
* Support the wider digital team on larger digital media campaigns inputting into Search, Display and paid social campaigns across several RBH clients
* Consider digital user journeys, buying signals and working with the team to make active recommendations
* Build rapport with clients and remain fully transparent in communications with any member of staff or client with regards to project delivery and performance
Where you’ll work
DIDDINGTON FARM
DIDDINGTON LANE
MERIDEN
COVENTRY
CV7 7HQ
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
College or training organisation
THE WEST MIDLANDS CREATIVE ALLIANCE LIMITED
Your training course
Advertising and media executive (level 3)
Equal to A level
Course contents
* Identify the ways in which creative and media can help organisations to achieve corporate objectives
* Dispassionately structure problems and approaches to solving them
* Manage projects using project management techniques in order to ensure campaigns are on track, e.g. accurate timing plans, and they are also successfully managing their to do list
* Make use of the systems and technologies that are used in agencies to help plan, budget and bill
* Produce professional communication e.g. correct names, spelling, grammar, branding on e.g. PowerPoint, emails, minutes, reports
* Manage timelines effectively, prioritising appropriately
* Apply knowledge of the interface and the dynamics of the different agencies (mainly media and creative) for a smooth flow of work
* Adhere to the legislative regulations that apply in the advertising and media industry plus their own organisational policies and procedures
* Demonstrate some upward, some supplier and client management around commercial realities e.g. a new digital opportunity or a TV production problem
* Help solve practical and creative problems (e.g. report on consumer habits, gathering useful data around evaluation) within defined budgets and timescales, influencing outcomes without jeopardising relationships
* Use third party management techniques combined with interpersonal skills (e.g. active listening, and influencing) to communicate effectively with all, e.g. coordinating response to a client brief
* Ensures the delivery of that supply chain value, on time
* Deploy the right digital medium to guarantee the most effective result e.g, using Google Analytics to check key words
* Communicate with clients, colleagues, regulatory bodies (such as the Advertising Standards Authority or Clearcast), suppliers (such as photographers or research companies); by phone, in meetings, through presentations, in emails and written documents such as agendas, competitive reviews, proposals, minutes of calls/meetings, status reports. Co-ordinate feedback.
* Apply their understanding of creative and production techniques to help the idea appear in the correct format
* Apply their understanding of the different elements of a creative idea to help evaluate the different elements and guide the execution phase to protect the most important ones
* Help obtain the right data
* Able to understand and report differences in ways competitor brands market themselves
* Ability to influence people e.g. clients to buy amended creative work or authorise a late invoice
* Coordinate responses to media owners and intermediaries (including automated platforms), helping manage all aspects of the process
* Apply their knowledge of media buying to communicate with clients, colleagues, regulatory bodies (such as the Advertising Standards Authority), media owners (such as commercial television channels, newspapers/magazines, billboard companies etc.), or media intermediaries/platforms (such as programmatic advertising platforms, Facebook, Google); by phone, in meetings, through presentations, in emails and written documents such as a media plan
* How to access the media metric data and report it accurately to the team regularly
* Help research how the message/creative idea might be best distributed to reach the target audience in the most effective way e.g. time of day, and make recommendations based on this
* How to negotiate for long term relationships
* Identify the ways in which creative and media can help organisations to achieve corporate objectives
* Dispassionately structure problems and approaches to solving them
* Manage projects using project management techniques in order to ensure campaigns are on track, e.g. accurate timing plans, and they are also successfully managing their to do list
* Make use of the systems and technologies that are used in agencies to help plan, budget and bill
* Produce professional communication e.g. correct names, spelling, grammar, branding on e.g. PowerPoint, emails, minutes, reports
* Manage timelines effectively, prioritising appropriately
* Apply knowledge of the interface and the dynamics of the different agencies (mainly media and creative) for a smooth flow of work
* Adhere to the legislative regulations that apply in the advertising and media industry plus their own organisational policies and procedures
* Demonstrate some upward, some supplier and client management around commercial realities e.g. a new digital opportunity or a TV production problem
* Help solve practical and creative problems (e.g. report on consumer habits, gathering useful data around evaluation) within defined budgets and timescales, influencing outcomes without jeopardising relationships
* Use third party management techniques combined with interpersonal skills (e.g. active listening, and influencing) to communicate effectively with all, e.g. coordinating response to a client brief
* Ensures the delivery of that supply chain value, on time
* Deploy the right digital medium to guarantee the most effective result e.g, using Google Analytics to check key words
Your training plan
* Advertising and Media Executive Level 3 Apprenticeship Standard
Requirements
Essential qualifications
GCSE in:
* English (grade C/4)
* Maths (grade C/4)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* Attention to detail
* Organisation skills
* Analytical skills
* Team working
* Initiative
Other requirements
The location of the office is remote - it will be preferred if you can drive or please research your journey to the location.