Marketing and Social Media Manager
Located in vibrant Horsham, Breathe isn't your typical SaaS business. Private equity owned, well-funded, with 14,500 customers and an average 6 years’ LTV (a rarity in the SaaS industry), Breathe is the number 1 HR Software for SMEs in the UK. Our work culture is award-winning, with talented people committed to driving impact while having fun together.
Why is this role important to us?
In this role, you will shape and execute Breathe’s content and brand strategy to position us as the go-to HR software for SMEs. Leading a cross-functional team, you’ll drive the strategy for brand storytelling, content for demand generation and SEO, as well as PR, while collaborating closely with the Head of Acquisition.
Responsibilities
Marketing responsibilities:
* Support the Head of Content and Brand and the wider marketing team in the development and implementation of multi-channel marketing plans to drive top-of-funnel metrics.
* Develop innovative ways to engage our target audience to drive top of mind awareness and consideration for Breathe.
* Coordinate field marketing events aimed at strengthening our brand presence in the market.
* Research, identify and develop partnership and collaboration opportunities to expand the company's reach.
* Create copy for assets relevant to our brand marketing campaigns (landing pages, emails, taglines etc.) in collaboration with the product marketing, content team, and copywriting freelancers.
* Work closely with our PR agency on various PR initiatives to maximize our brand reach.
* Report on all initiatives, how they are performing and what we are learning from them.
Social media responsibilities:
* Manage all company social media accounts (e.g., LinkedIn, X, Facebook, Instagram) to increase brand awareness and engagement.
* Create and curate engaging content for social media platforms, including posts, videos, graphics, and polls.
* Monitor social media trends, track metrics, and adjust strategies to optimize performance.
* Foster relationships with customers, industry influencers, and brand advocates through online communities, forums, and groups.
* Respond to inquiries, comments, and feedback from the community in a timely and professional manner.
* Report on the social media performance and learnings.
What we value for this role:
* Proven experience in brand marketing and social media management, preferably in the SaaS industry.
* Excellent written and verbal communication skills with the ability to craft compelling content and engage with diverse audiences.
* Experience running brand marketing campaigns, creative agency management, and copywriting.
* Experience reporting on top of funnel activity demonstrating results and impact.
* Experience managing events (both offline and online).
* Comfortable networking with potential marketing partners for various brand awareness initiatives.
* Analytical and data-driven.
* Creative thinking and problem-solving skills with a results-oriented mindset.
* Ability to multitask and prioritize tasks in a fast-paced environment.
* Knowledge of design tools (Canva or Adobe) desirable or ability to learn on the job.
* Great project management skills.
* Proactive approach to work.
* Positive, empathetic, and professional attitude towards customers and colleagues.
* Passion for the role and the product.
* Constantly looking for ways to improve in the role (curiosity and continuous learning welcome!).
* Growth mindset.
Our People Benefits:
* £40k - £50k + company bonus.
* 25 days holiday + birthday off.
* Flexible working.
* Private medical including dental, optical, and mental health cover.
* Life insurance 2x salary.
* Matched pension scheme (5%).
* Employee Assist Programme.
* Learn Days: 1 day per month.
* x2 volunteer days per annum.
* Access to Reward Gateway for hundreds of discounts.
Our hiring process:
Stage 1: Initial screening call with our Talent Acquisition Advisor.
Stage 2: Interview with CMO.
Stage 3: Final interview (in office or virtual).
Confidence can sometimes hold us back from applying for a job. But there's no such thing as a 'perfect' candidate. Breathe is a place where everyone can grow. So, however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.
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