Market Insight Researcher
Recruiter: Luminate Education Group
Location: Leeds, UK
Salary: £24,938 - £24,938 Per Year, Commencing at £24,938 with progression to £27,166 per annum
Posted: 06 Jan 2025
Closes: 19 Jan 2025
Reference: LUM571/1666
Sector: Further Education
Job Level: Teaching / Lecturing
Specialism: PR / Marketing / Communications, Business / Management Studies, Academic Studies, Arts / Crafts / Design, HR / Training, IT / Computing, Leisure / Travel / Tourism
Contract Type: Permanent
Hours: Full Time
Organisational Type: General Further Education College
Teacher Training: Not Offered
About the Role
The Market Insight Department works at the core of the Student Recruitment and Marketing Directorate, conducting research and analysis to support central marketing functions as well as delivering insight solutions to stakeholders throughout Luminate Education Group. We conduct a huge range of activities, from large market research studies to support new courses and provisions, to analysing web and advertising activity to ensure we're really connecting with our audiences. We pride ourselves on providing integrated insight, synthesising qualitative and quantitative information from various sources (government data sets, Google Analytics, or focus groups) that gets to the core of a problem and reveals opportunities that otherwise would have been missed.
We use a range of technology from Google Analytics and Business Intelligence software (such as Power BI) to more traditional market research techniques such as surveys and focus groups. The ethos behind the team is driving improvement by ensuring decisions are insight-led and opportunities are seized in the most effective way possible.
What You Will Do
You will conduct research to extract insights. This may include analysing split tests on Meta Ads to explore effective advertising strategies or examining admissions data to identify opportunities for enhancing the customer journey. You will receive regular training and support on digital and data analytics software, as well as market research techniques.
You will collaborate with stakeholders from across Luminate Education Group, including college principals and heads of departments, as well as internal teams such as the digital marketing team or our creative team.
* Analysing digital marketing and web data to understand the success of campaigns and derive learnings for future campaigns, using tools such as Power BI, Google Analytics, Facebook Ads, Google Ads, Google Sheets, Google Big Query, etc.
* Conducting focus groups and designing surveys to understand audience perspectives and align with their needs.
* Analysing the admissions journey to identify opportunities for improving conversion rates and enhancing the customer experience, often using Tableau for analysis.
About You
You are driven to solve problems using diverse techniques and are persistent until you achieve satisfactory results. You will help colleagues understand insights and apply them for maximum impact in various contexts. You approach tasks from multiple angles, thinking strategically to determine the best approach while considering the impact of your work and client requirements.
You are curious and comfortable tackling complex problems as well as planning large projects. You are not deterred by learning new technologies or unfamiliar methods, and you focus on delivering the best possible outcomes by collaborating with different teams.
Benefits
We offer numerous benefits to our staff members, including:
* Generous Annual Leave Entitlement: If you work full time, you'll receive at least 39 days holiday plus bank holidays, including closure days at Christmas (pro rata for part-time staff).
* Excellent Pension Schemes: Options include the Teachers' Pension Scheme and Local Government Pension Scheme.
* Memberships and Discounts: Employees can access various membership cards and discount schemes such as the TOTUM card.
* Travel and Commuting: Discounted travel options are available through Metro card, Northern Rail, First Bus, Arriva Bus, and Cycle to Work schemes.
* Learning and Development Opportunities: Including staff development days.
* Employee Wellbeing Initiatives.
* Flexible and Hybrid Working Opportunities: This will vary depending on role requirements.
We reserve the right to bring forward the closing date of the adverts should we receive a sufficient level of interest!
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