Summary
A key member of the marketing team in executing the ‘member-first’ annual marketing plan and supporting the Head of Marketing and Digital Marketing Manager with day-to-day activity.
Annual wage
£25,000 a year
Annual Salary Review, Annual bonus based on hitting targets
Training course
Marketing executive (level 4)
Hours
Monday to Friday, 8.00am - 5.00pm.
40 hours a week
Possible start date
Saturday 1 February
Duration
1 year 6 months
Positions available
1
Work
As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.
What you’ll do at work
* Support the Head of Marketing with key campaigns and projects, including research, planning and reporting, ensuring projects are completed to time and budget.
* Work closely with the Digital Marketing Manager to support with day-to-day tasks such as maintenance of our members’ portal and CMS updates.
* Oversee daily activity and engagement on our social channels, ensuring messaging is in line with the overall comms plan.
* In line with the comms plan, write new copy on suppliers, promotions and the IBC brand to support our portal, website, email marketing and social media - collaborating with the Category team and liaising directly with suppliers where necessary for information.
* Develop basic artwork or update existing templates for IBC’s web banners, social posts and email marketing. Plus supporting our members with their promotional materials.
* Regularly liaise with external agencies on new artwork and campaigns, ensuring consistency in design and messaging, in line with IBC’s brand guidelines.
* Support with monthly reporting on all marketing activity and campaigns.
Where you’ll work
IBC, Suite 1, Caswell House
Towcester
NN12 8EQ
Training
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
College or training organisation
BALTIC TRAINING SERVICES LIMITED
Your training course
Marketing executive (level 4)
Equal to higher national certificate (HNC)
Course contents
* Coordinate and maintain key marketing channels (both digital and offline)
* Plan and deliver tactical campaigns against SMART (Specific, Measurable, Achievable, Realistic, Time-bound) objectives
* Manage the production and distribution of marketing materials, e.g. digital, print and video content as appropriate
* Produce a wide range of creative and effective communications, including ability to write and proofread clear and innovative copy, project briefs, and give confident presentations
* Able to engage and collaborate with a wide range of clients/stakeholders, across departments internally and with clients/suppliers externally to support marketing outcomes as required
* Use good project and time management to deliver projects/tasks/events as appropriate, effectively. Including the ability to divide time effectively between reporting, planning and delivery
* Coordinate several marketing campaigns/projects/events to agreed deadlines
* Effectively liaise with, and manage, internal and external stakeholders including suppliers to deliver required outcomes
* Monitor project budgets within their scope of work using appropriate systems and controls
* Evaluate the effectiveness of marketing campaigns by choosing the appropriate digital and offline data sources
* Assimilate and analyse data and information from a range of sources to support marketing activities
* Evaluate data and research findings to derive insights to support improvements to future campaigns
* Effectively use appropriate business systems and software to deliver marketing outcomes efficiently, for example to analyse data, produce reports and deliver copy
* Use appropriate technologies to deliver marketing outcomes e.g. digital/web analytics, social media, CRM
Your training plan
This training plan has not been finalised. Check with this employer if you’ll need to travel to a college or training location for this apprenticeship.
Requirements
Desirable qualifications
GCSE in:
* English (grade 4)
* Maths (grade 4)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* IT skills
* Attention to detail
* Organisation skills
* Team working
* Creative
Other requirements
As a small team we offer the opportunity for exposure across multiple departments.