Time left to apply: End Date: November 15, 2024 (30 days left to apply)
Job requisition ID: R0258066
Location: Belfast, United Kingdom
Thales people architect solutions that are relied upon to deliver operational advantage at every decisive moment throughout the mission. Defence and armed forces customers rely on us to deliver the full range of defensive systems for land, sea, and air. Together we offer fantastic opportunities for committed employees to learn and develop their career with us. At Thales UK, we research, develop, and supply technology and services that impact the lives of millions of people each day to make life better and keep us safer. Your health and well-being matters to us and that’s why we offer you the flexibility to do what’s important to you; whether that’s part-time hours, job sharing, home working, or the ability to flex your start and finish times.
Marketing Director – IAS
Belfast – Hybrid
We have an incredible opening for a Marketing Director for work with our Integrated Airspace team. Based in Belfast but operating at a global level, this role will be responsible for the marketing strategy and positioning of our unique product range across various campaigns including international trade events.
The role will report into the VP of Strategy for the Business Line but also work closely with senior stakeholders in Belfast, including developing a closer relationship with Sales and the Senior Leadership.
We're ideally looking for the successful candidate to have a strong understanding of the defence market, have experience leading marketing strategy on a global scale and be familiar with liaising with C-suite level personnel.
Please note, we will require the successful individual to be able to achieve Security Clearance.
Main activities:
* Establish the Marketing Plan and ensure its execution.
* Manage integrated marketing campaigns: planning, preparation, and validation of external communication, selection of exhibitions and events, definition and validation of communication objectives, content, and messaging.
* Facilitate Users Group, organize and manage related events.
* Guide Business Development in alignment with the Product Strategy and Policy.
* Implement Value-Based Pricing: set price targets for products, validated during the Business Plan Decision Review, and for offers in Gate 1.
* Manage product branding and ensure proper execution of the process.
* Contribute to the market vision development: volume, segmentation, dynamics.
* Define, ensure proper implementation, and validate sales support materials.
* Align with the goals and actions of the Marketing GBU, respond to Segment Marketing requests, and maintain coherence.
These activities are performed in collaboration with PLM, CMI, Communication, Business Development, Sales, Proposals, in coordination with GBU, Segment Marketing, and other internal functions and entities.
Skills and experience required:
* Experience of leading and delivering market strategy within defence markets and business models.
* Experience with Value-Based Pricing.
* Strong writing skills, excellent communication and relationship management abilities, team leadership.
* Excellent project management skills and relationship building skills across various teams.
* Good ability to understand and enforce the implementation of a Marketing Stack.
* Customer Intelligence:
o Understand the current marketing trends.
o Strong knowledge on: Persona definition, Customer Journey mapping, Marketing Data Analytics, SEO, SEM, and Customer Personal Data management (GDPR).
* Sales Enablement:
o Strong knowledge on: Sales enablement content creation, sales enablement content performance, sales readiness management, and sales enablement platform management.
* Campaigns:
o Strong knowledge on: Marketing & Sales Funnel management, Campaigns design tactics and execution (product-based, Segment-based, Account-based), Marketing & Sales interface (Inside Sales interactions) and Marketing Automation platforms to manage campaign programming and track leads generation.
* Agile Marketing:
o Strong knowledge on: Growth Hacking techniques and Funnel management, A/B Testing approaches, Scrum Marketing and Learn Marketing.
Security Clearance statement:
This role will require SC Clearance. It would be advantageous if currently held, however, if not currently held, it is a requirement that the successful applicant will undergo, achieve, and maintain SC Clearance. To be eligible for full SC, you generally need to have resided in the UK for the last 5 years.
What We Can Offer:
We’re committed to giving you opportunities to be your best. We believe in embracing the passion and potential of our people, and to achieve this we offer market-leading training, development and experiences, along with the opportunity to be mentored and coached by some of the smartest minds in the industry.
Flexibility:
Your health and well-being matters to us and that’s why we offer you the flexibility to do what’s important to you; whether that’s part-time hours, job sharing, home working, or the ability to flex your start and finish times.
Thales is an equal opportunities employer and diversity and inclusion are integral to the success of Thales.
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