Summary
Estio Training is thrilled to offer a new opportunity for a L3 Multi-Channel Marketer at Auto Kitchen UK LTD based in Chorleywood. This role involves CRM organisation and management. Website management & optimisation.Email campaign management
Wage
£14,772.50 a year
Training course
Multi-channel marketer (level 3)
Hours
Monday - Thursday, 9.00am - 5.00pm and Friday, 9.00am - 4.00pm
36 hours a week
Possible start date
Monday 14 April
Duration
1 year 6 months
Positions available
1
Work
As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.
What you’ll do at work
* Email Campaign Management: Another significant responsibility involves the development, analysis, and maintenance of email campaigns from both Brevo and our CRM
* Your role will encompass creating engaging email content tailored for mass distribution to both our existing customer base and potential leads
* Continuously monitoring campaign performance metrics is crucial to refine strategies, enhance customer engagement, and guide leads through the sales funnel effectively
Website Maintenance and Optimisation:
* You will also play a vital role in maintaining our websites to ensure they operate smoothly
* This includes regular checks to identify and address any technical issues that may arise, ensuring optimal Search Engine Optimization (SEO) performance, and managing Google Ads campaigns to maximize our online presence
CRM Organisation and Management:
* The organisation and upkeep of our Customer Relationship Management (CRM) system are integral parts of your responsibilities
* This involves diligently managing contact information, updating customer details, and tracking information
Where you’ll work
BETHEL HOUSE
48 HERONSGATE ROAD
CHORLEYWOOD
RICKMANSWORTH
WD3 5BB
Training
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
College or training organisation
ESTIO TRAINING LIMITED
Your training course
Multi-channel marketer (level 3)
Equal to A level
Course contents
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
Your training plan
This training plan has not been finalised. Check with this employer if you’ll need to travel to a college or training location for this apprenticeship.
More training information
Estio apprenticeship training programmes are delivered virtually by our fully qualified and industry experienced training team. Using their expert knowledge, we’ve purposefully built our programmes around the real-world use of modern technology, so that the skills we create can be directly applied in the workplace.
Throughout the apprenticeship learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their work experience.
Successful completion of this apprenticeship gives you an accredited Level 3 Multi-Channel Marketer and Certified Digital Marketing Professional by DMI, with training in how to:
* Master the art of crafting compelling content tailored for diverse audiences and a variety of marketing channels, ensuring sensitivity and effectiveness in communication
* Analyse and integrate information from the multi-channel marketing landscape to inform and optimise both short-term tactics and long-term strategies
* Implement secure, innovative solutions using a broad spectrum of digital tools and platforms, ensuring seamless user experiences while achieving marketing objectives
* Conduct comprehensive reviews and analyses of multi-channel marketing activities, measuring success and providing actionable recommendations for enhancement
* Create and interpret insightful analytical dashboards utilising advanced digital tools, facilitating data-driven decision-making.
* Strategically plan, execute, and manage comprehensive marketing campaigns across an array of digital and traditional media platforms
* Develop, understand, and apply marketing briefs and plans to ensure alignment with business objectives and brand consistency
Requirements
Essential qualifications
GCSE in:
* 5 GCSE's including English Language and Maths (grade (A*-C/9-4 or equivalent))
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* IT skills
* Attention to detail
* Positive attitude
* Good punctuality
* Microsoft Excel & Word
Other requirements
Company is accessible to public transport.