Job Description What you’ll do in the role… Manage and deliver a monthly content calendar across all digital touchpoints that reflects our broader marketing strategies; generating standalone social campaign ideas and support the amplification of BAU and integrated marketing campaigns Explore and test new channels and content formats to engage new audiences and new places where current audiences may be Focus on driving quality traffic, high customer engagement, and conversion Recruit new audiences working via social and influencer activations, collaborating with our Head of Comms & Culture to amplify content and build long-term brand advocacy Use internal business insight data and external market insights to recommend channel strategies and content, proactively generating creative ideas Drive the editorial content for the brand across our website, in-hotel print, digital collateral, and any other standalone campaigns that require a storytelling narrative to roll out across owned channels Ensure that the website’s CMS is always up to date, whether with the creation of new properties or auditing of existing content – all while working closely with the Product team to optimise our customer experience Responsible for copywriting across website, newsletters, collateral, social media, and in-hotel experiences – ensuring we have a strong TOV and that it is maintained consistently, whether by yourself or commissioned freelancers Brief and collaborate with our internal graphic designer, and an external roster of videographers and photographers to produce high-quality content that aligns with our brand strategy Constantly seek to improve team and stakeholder processes to drive efficiency and ensure all go live deadlines are met Perform competitor analysis to inform business insights and strategies Monitor performance metrics using tools like Google Analytics & Metricool, integrating findings into marketing dashboards to optimise plans Oversee community management across all channels to ensure continuous positive brand engagement Deliver and expand upon the anticipated roll-out of Dis-loyalty Drops in 2024 and beyond Manage and track the content budget, working closely with the VP of Brand to ensure on-budget activity