As a Freelance Marketing Manager, you will be responsible for developing and executing strategic marketing initiatives that align with our clients business goals. You will work closely with their team to create, implement, and monitor campaigns across various channels, ensuring maximum reach and engagement. This role requires a creative thinker with excellent communication skills, a deep understanding of digital marketing, and a proven track record in managing successful marketing projects.
RESPONSIBILITIES
* Develop comprehensive marketing strategies to drive brand awareness, customer acquisition, and retention.
* Plan, execute, and manage marketing campaigns across multiple channels, including digital, social media, email, content marketing, and more.
* Oversee the creation of compelling content, including blog posts, social media updates, newsletters, and promotional materials.
* Optimize website content for search engines and manage pay-per-click (PPC) campaigns to drive targeted traffic and conversions.
* Monitor, analyze, and report on the performance of marketing campaigns using tools like Google Analytics, providing insights and recommendations for improvement.
* Conduct market research to identify trends, opportunities, and competitive insights to inform marketing strategies.
MAIN REQUIREMENTS
* Strong knowledge of digital marketing strategies, tools, and best practices.
* Experience with SEO, SEM, social media marketing, email marketing, and content creation.
* Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot, etc.).
* Excellent written and verbal communication skills.
SUMO are an equal opportunities employer. We encourage applications regardless of race, religion, ethnicity, sexual orientation, age, disability or gender. As an employment agency, SUMO are fully committed to providing an inclusive and accessible recruitment process for all (both internally and on behalf of our clients).