Job Description
Head of Digital - Driving Commercial Success Through Digital Innovation
Apprentify Group is seeking an exceptional, commercially driven Head of Digital to spearhead our digital marketing efforts and propel our operations companies to world-class status. This pivotal role demands a strategic visionary who seamlessly combines commercial acumen with cutting-edge digital marketing expertise.
Role Overview
As the Head of Digital, you will drive our digital transformation, operating within an internal marketing agency model. Your primary mission is accelerating growth through innovative digital strategies while ensuring a substantial return on investment (ROI) across all marketing initiatives.
Key Responsibilities
Strategic Leadership
* Lead and inspire a team of marketing executives, setting high standards and providing mentorship to foster professional growth and excellence in digital marketing practices
* Develop and implement comprehensive KPIs and performance metrics to drive accountability and ensure the team consistently delivers maximum results for the group
* Continuously assess, refine, and build the digital marketing team, identifying skill gaps and opportunities for improvement to maintain a high-performing, adaptable workforce capable of meeting evolving business needs
* Develop and enhance current workflow and project management via the newly set up ‘virtual internal studio’ to ensure deadlines are met and delivered at a very high standard
* Develop and execute a comprehensive, ROI-focused digital marketing strategy aligned with VIMIX's ambitious growth targets
* Collaborate with the Group Head of Marketing to create a cohesive, multi-channel approach that maximises the impact of our specialist group marketing services
* Spearhead brand awareness campaigns that position our operations companies as premier providers in digital and technical apprenticeships and talent recruitment
Commercial Focus
* Design and implement data-driven digital marketing initiatives that deliver measurable results and demonstrable ROI
* Develop and manage a robust inbound lead generation program that directly supports sales objectives and revenue growth
* Analyse marketing metrics rigorously, providing regular, insightful reports on campaign performance, lead quality, and ROI to C-Suite executives
Budget Management and Optimisation
* Take full ownership of marketing division budgets, continuously measuring and improving performance and output
* Optimise resource allocation to maximise impact and ensure efficient use of marketing spend.
C-Suite Collaboration and Influence
* Articulate the value of digital marketing strategies to C-Suite executives, using data-driven insights to inform decision-making.
* Educate and persuade senior leadership on the importance of digital transformation and its impact on business growth.
* Present complex digital marketing concepts in a clear, compelling manner to secure buy-in for innovative initiatives.
Industry Leadership
* Stay at the forefront of digital marketing trends, emerging technologies, and competitor activities to inform and refine marketing strategies
* Establish VIMIX as a thought leader in the digital marketing space within the apprenticeship and education sectors.
Qualifications and Experience
* 5+ years of experience in senior digital marketing roles, with a proven track record of driving substantial business growth
* Demonstrated expertise in developing and executing multi-channel digital marketing campaigns with measurable ROI
* Strong commercial acumen and deep understanding of business financials and growth strategies
* Extensive experience in performance marketing, SEO, PPC, and conversion rate optimisation (CRO)
* Proficiency in advanced digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, HubSpot, Google Ads, Meta Business Suite)
* Experience in the apprenticeship or education sector is highly desirable
* An expert in strategy, building and optimising PPC campaigns across Google, Meta, TikTok & other applicable channels.
Key Attributes
* Commercial Savvy : Exceptional ability to translate marketing efforts into tangible business outcomes and revenue growth
* Strategic Vision : Capacity to develop and articulate long-term digital strategies that align with overall business objectives
* Data-Driven Decision Maker : Skilled at leveraging data and analytics to inform strategy and demonstrate ROI
* Influential Communicator : Ability to persuade and educate C-Suite executives on complex digital marketing concepts and their business impact
* Innovation Champion : Forward-thinking approach to digital marketing, constantly seeking new ways to drive growth and efficiency
* Results-Oriented : Unwavering focus on achieving and exceeding KPIs and growth targets
* Adaptable Leader : Thrives in fast-paced environments and can pivot strategies quickly based on market changes or new opportunities
This role offers a unique opportunity to shape the digital future of VIMIX and its operational companies. The successful candidate will have the autonomy to drive transformative change backed by the resources of our specialist group marketing services. We want to hear from you if you're ready to take ownership of our digital strategy and propel VIMIX to world-class status.
Benefits:
* Nest Pension Scheme
* Increasing holiday entitlement based on length of service
* Your birthday off
* One paid 'charity day' per year - take time from work to benefit others
* Option to buy additional annual leave
* Access to 'The Loop' - our exclusive platform where you can find over 700 retail discounts from groceries to holidays
* Private Medical Insurance, including dental and optician plan
* Work laptop and other IT equipment
* Expenses paid