Head of Digital role with a leading retail business based in Leeds.
They are looking for an exceptional Head of Digital to lead their customer acquisition and CRM strategy.
The business is an owner led ecommerce retail business based in Leeds, renowned for delivering quality products. As they continue to expand, they are investing in their digital capabilities to improve CPA and ROAS.
The Role
As Head of Digital, you will oversee digital performance, with a focus on maximizing the ROI of paid media campaigns and enhancing customer engagement through a sophisticated CRM strategy. You will report directly to the board, providing insights and recommendations that shape the overarching business strategy.
You will lead a large, multidisciplinary team, including experts in PPC, paid social, programmatic advertising, email marketing, and CRM as well as agencies to deliver a seamless and impactful digital presence.
Key Responsibilities
1. Digital Strategy: Develop and execute a comprehensive strategy for paid channels (PPC, paid social, display, and affiliates) and CRM to drive customer acquisition, retention, and revenue growth.
2. Team Leadership: Inspire, coach, and develop a large, high-performing team, fostering a culture of collaboration and innovation.
3. Performance Management: Optimize budget allocation across paid channels, ensur...