You will work closely with the Lead Content Strategist to generate proposals at a high creative and strategic standard, as well as building on audience insights to enhance user engagement and underpin the strategy of the campaign plan. You will work alongside a multidisciplinary team of storytellers and content creators, including Designers, Producers, Writers, and Project Managers.
You will be responsible for the concept development, strategy, write-up, and delivery of high-quality campaign proposals for client’s AdSales teams and prospective clients.
Responsibilities
* Develop/conceive, write and edit film, digital, and social concept proposals
* Integrate strong creative storytelling and commercial content strategy into ideas and proposals
* Develop proposal decks and write-ups for creative campaigns, including content rollout plans
* Work with audience data and consumer insights, incorporating audience insight studies and analysis into your campaign ideas
* Attend internal sales kick-off meetings, acting as a point of contact for concept development queries and leading the creative development of campaigns
* Represent the client in a professional manner at prospective and returning client meetings
Requirements
* 5+ years experience writing and developing branded/commercial content
* Previous experience conceptualizing film, digital, and social campaigns for international markets
* Robust research and writing skills
* Familiarity with working to guidelines and to high editorial standards
* Knowledge of producing native advertising or sponsored editorial content
* Understanding of content channels and effective distribution systems (e.g. social platforms, SEO, advertising formats)
* Knowledge of MS Office Suite, Adobe Omniture, Global Web Index, Slack
* Experience of pitching directly to clients
* Previous experience in an international media publisher and/or international companies preferred
* Above average writing and communication skills
* Experience producing branded film content
* General knowledge of Adobe Creative Platforms and other production applications
#J-18808-Ljbffr