Summary
You will be responsible for providing support with all aspects of marketing activities in areas such as data input, social media and digital reporting, social media activity and email marketing. You will also be working on campaign development and analytics and growing the company’s online presence.
Annual wage
£12,480 a year
Training course
Multi-channel marketer (level 3)
Hours
Monday- Friday 8:30am- 5:30pm
37 hours 30 minutes a week
Possible start date
Monday 3 February
Duration
1 year 3 months
Positions available
1
Work
As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.
What you’ll do at work
* Use of tools to analyse/report on data
* Participation in digital marketing projects & campaigns
* Use of a range of online communication platforms
* Responding to customer enquiries online & on social media
* Use of tools to review, monitor, and analyse online activity
* Use of digital marketing tools
* Problem solving on digital platforms
* Use Specialist Areas to optimise usage of a website
* Define marketing objectives through the completion of marketing plans and briefs
* Use of digital tools to achieve marketing objectives
Where you’ll work
Technology House Sir William Lyons Road
University Of Warwick Science Park
Coventry
CV4 7EZ
Training
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
College or training organisation
VELOCITY 1ST LIMITED
Your training course
Multi-channel marketer (level 3)
Equal to A level
Course contents
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
Your training plan
Velocity apprenticeship training programmes are delivered virtually by our fully qualified and industry experienced training team. Using their expert knowledge, they will provide the skills necessary to succeed in the workplace and to expand future career prospects.
Throughout the apprenticeship learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their programme.
Successful completion of this apprenticeship gives you an accredited Level 3 Multi-Channel Marketer qualification, with training in how to:
* Coordinate and execute specific marketing tasks, including the creation of marketing content
* Conducting market and customer research, tracking campaign analytics, and data collection
* Utilise relevant marketing software and systems and manage marketing administration tasks
* Procuring and supervising work delivered by both external and internal marketing suppliers
For a full list of programme modules visit:
Requirements
Essential qualifications
GCSE in:
* Maths and English (grade Grade 4 minimum)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* IT skills
* Attention to detail
* Organisation skills
* Customer care skills
* Problem solving skills
* Presentation skills
* Number skills
* Analytical skills
* Logical
* Team working
* Creative
* Initiative
* Non judgemental
* Patience