Marketing Director
Package: Competitive Salary + Bonus + Benefits
Industry: FinTech SaaS
WHY: Award winning solutions and recently received significant investment
* Are you an experienced Marketing Director or Senior Marketing Manager?
* Do you have experience in the FinTech SaaS industry ideally with Accountancy Software?
* Are you a strong Player / Manager equally comfortable managing and delivering?
The company is a leading FinTech Software Company, experiencing huge growth and with a reputation for being a market leader. Following significant recent investment, they are looking for a Marketing Director to help develop their already well-established marketing function. With over 10,000 customers, their SaaS solutions are industry recognized and award winning. You will need to be a strong player-manager comfortable leading a team but also having a hands-on approach yourself.
The position is to help create and deliver a comprehensive go-to-market strategy combining demand generation, lead nurturing, and workflow management for a busy team. The role encompasses all aspects of executing a full GTM strategy from inception to reporting. There will be an emphasis on designing and optimizing lead scoring processes, ensuring the throughput of content to support both demand generation and lead nurturing campaigns, identifying customer marketing opportunities, and exploiting new opportunities. The role will also involve the day-to-day management of a busy team to ensure that deadlines are hit and KPIs are achieved.
Reporting into the CMO, this role will initially have 3 direct reports with a view to grow. You will need to have experience at least at a Marketing Manager level within a SaaS business. Ideally, you will have a background within a FinTech organization and with experience of establishing and managing demand generation marketing functions.
Key Areas and Responsibilities
* Develop and execute multi-channel nurture campaigns to guide leads through the customer journey.
* Analyse campaign performance and optimize messaging, timing, and segmentation.
* Create strategies to increase customer value by identifying product sale opportunities.
* Develop targeted campaigns to upsell, cross-sell, and drive repeat purchases.
* Foster customer loyalty through events, webinars, and exclusive content.
* Utilize existing technology (such as HubSpot) and recommend additional technology to automate and optimize nurture campaigns.
* Develop and maintain sophisticated lead scoring processes.
* Implement A/B testing to refine messaging, design, and targeting.
* Monitor key metrics such as engagement rates, conversion rates, and customer lifetime value.
* Align nurture strategies with overall marketing goals and revenue objectives.
* Develop and implement customer marketing strategies to increase engagement, retention, and advocacy among customers.
* Design and execute targeted campaigns, including email, social media, PPC, and paid external campaigns.
* Create and manage nurturing programs to guide prospects through the customer journey from discovery to advocacy.
* Partner with the sales teams to align marketing efforts with customer needs and pain points.
* Use data analytics to track performance, optimize campaigns, and ensure ROI-driven marketing efforts.
* Manage and mentor a team of marketers, fostering a culture of innovation, collaboration, and performance.
Qualifications & Experience
* 6 years + experience in B2B marketing within the software/SaaS industry with financial software solutions (desirable experience in the software accountancy space).
* Proven track record in customer marketing, lifecycle marketing, or customer engagement roles.
* Strong understanding of SME customer needs, pain points, and buying behaviors.
* Experience in designing and implementing lead scoring programs.
* Proficiency in marketing automation platforms (e.g. HubSpot) and analytics tools.
* Strong analytical skills with experience in segmentation, A/B testing, and reporting.
* Experience in managing and leading a marketing team.
* Ability to work in a player-manager role with a hands-on approach.
* Excellent written and verbal communication skills.
* Ability to work cross-functionally and manage multiple projects simultaneously.
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