Sr. Creative Copywriter - Pharmaceutical Agency
London, England, UK
Position Summary
* An individual with excellent copywriting skills and with creative intelligence, technical expertise, healthcare experience.
* A master communicator, being able to think creatively, show excellent core writing skills and be able to communicate simply for different audiences.
* Ideal candidate will know when to be proactive, meticulous, when to challenge and inspire others. Someone who believes what you say and how you say it are equally important.
* An individual will become a part of a strong creative team that includes creative/medical copywriters, designers and developers.
Minimum Required Qualifications
Education:
* An undergraduate degree, preferably science (life sciences) or equivalent
Work Experience:
* 5 or more years of relevant experience, ideally in a healthcare industry or pharma
* Experience working as part of a creative team, comfortable working independently and as part of a team
* Substantial experience of copywriting (or a real enthusiasm) for writing for digital and previous experience of non-digital projects ideally within a pharmaceutical context
Skills:
* Effective written and verbal skills, confident in making presentations, influencer
* Able to tailor language and tone to the audience
* Sound scientific understanding and analytical skills knowing when to be detail orientated
* Self-managing under pressure– can multi-task and prioritise for self and others, excellent time management, experience of ensuring projects run to recoverable time
* Proactive thinking, constantly seeking to improve ways of working and create opportunities to improve morale and help the agency differentiate itself from the competition
* Solves complex Creative and People problems effectively
* A flexible attitude with respect to work assignments and new learning, grasp new concepts and therapy areas quickly
* Act in a diplomatic, nurturing and respectful way with colleagues
* Show sensitivity to colleagues with differing motivations and priorities enable attention to detail
* Good time management skills and able to work within allocated hours
* Ability to multi-task and prioritise tasks
* Comfortable working in a team using a collaborative style and also independently
* Excellent aesthetic judgement
* Can work with the following programs Excel, Word and PowerPoint skills and Outlook
* Good knowledge of the strict regulations in pharmaceuticals, with experience working to the ABPI and other codes of practice
Essential Functions
* Responsible for the quality, style and accuracy of all copy appearing
* Provide the agency with guidance on all matters relating to the legitimacy of claims and propositions proposed and made in the material the agency produces
* Provide input to the Creative strategy
* Take ownership and be lead writer for a range of medical/marketing/advertising projects, digital and non-digital projects across a wide range of disease states and indications. Some of this you will write, some you will style and some will be out-sourced
* Working with different teams, you will write creative, clear, concise, compelling, accurate and grammatically correct copy
* To participate in the development of strong and challenging conceptual platforms and ideas. contribute to discussions that lead to the development of ground breaking digital executions in the pharmaceutical market
* Explain complex concepts and data, in simple ways to a range of audiences and where appropriate with conviction and with passion
* Ensure content adheres to in-house or client-specific style and adheres to ABPI and local codes of practice/guidelines
* To work to pre-agreed budgets, timelines and time allocations to deliver quality work on time and to brief.
* Keep up to date with new digital technologies
General Requirements
* This job description should be treated as a guide to the duties that the post holder is expected to perform. As a term of employment the post holder can be required to undertake such duties as are commensurate with his or her position
* This job description may be amended to meet the changing requirements of the agency at any time and after discussion with the post holder
* All employees are required to be aware of their responsibilities towards Health and Safety and to adhere to the Health and Safety Policy.
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