We are seeking an experienced PPC Specialist who will take full ownership of ad campaigns for a Redditch based business where paid advertising is a key part of their growth strategy. On offer is a salary of between £32,000 and £35,000 plus performance based bonus scheme, office or hybrid working and the opportunity to be part of some very exciting growth plans for a company that has grown substantially and offers a range of unique products. As the PPC Specialist you will need to be data-driven, results focused and experienced in scaling paid ads profitably. You will be managing Google, Amazon and TikTok ads, exploring Facebook ads as a potential growth channel and be very much focused on return on ad spend, conversions and profitability. As the PPC Specialist you will be responsible for: Planning, launching and managing paid ad campaigns across Amazon, Google and TikTok. Monitoring key metrics (ROAS, CPA, CPC and CTR etc.,) and optimising performance. Scaling ads to ensure winning campaigns and eliminating waste spend. A/B testing different ad creatives, headlines and landing pages to determine which is the winning ad for the business. Identifying high intent keywords and audience segments to improve targeting. Testing and expanding the ad channels used by experimenting with Facebook ads as well as testing new audiences, creatives and campaign types. Keeping up with platform updates and industry trends to ensure the business stays ahead of its competitors. Working with the content team to improve ad creatives and video performance. Testing and refining landing pages to improve conversion rates. Optimising Amazon product listings and PPC campaigns for maximum visibility and sales. Allocating ad spending effectively across platforms and aiming to maximise profitability. Producing weekly performance reports, insights and recommendations. Forecasting ad spend versus revenue projections based on both trends and past performance. To be considered as the PPC Specialist you will need to be: A Paid Ads Specialist with proven experience of Amazon Ads, Google Ads, TikTok Ads and ideally Facebook Ads and Meta Business Suite. A data-driven Marketer with a strong understanding of ad performance metrics and optimisation strategies. Creative and analytical with the ability to test and refine ad creatives while making your decisions based on data. Growth orientated, always looking for new opportunities to improve ROAS and to expand reach. An E-Commerce specialist. On offer is: A salary of between £32,000 and £35,000. A performance based bonus scheme. The opportunity to join an established high-growth brand and to work within a fast-moving and data driven marketing team where you will have a direct impact on revenue growth and business success