* Lead and innovate in performance marketing at a major automotive retailer.
* Work on exciting projects and grow your career in a supportive environment.
About Our Client
A leading automotive retailer in the United Kingdom, established in 2006, currently consolidating its three main retail brands into a single network of over 190 outlets.
Job Description
* Develop and execute a combined search strategy across the group.
* Set performance targets and ensure campaigns are delivered within budget.
* Maximize team performance to support business objectives.
* Collaborate with agency partners to deliver sector-leading performance.
* Work with the Web Platform Board and Tech team to achieve goals.
* Manage budgets across multiple websites for optimal efficiency.
* Ensure data collection mechanisms are in place for reporting and insights.
* Use data to interpret consumer search trends and inform business decisions
* Measure performance against KPIs and lead SEO audit actions.
* Conduct research on product categories to inform search strategies.
* Monitor and analyze search performance and competitor activity.
* Collaborate with peers and stakeholders across strategy and performance.
* Work with the Data team to gain insights from customer channel attribution.
* Develop relationships and collaborate with stakeholders across the business.
* Upskill development and marketing teams on SEO best practices.
* Share knowledge regularly as part of learning sessions.
* Keep colleagues updated on the latest developments in SEO and PPC.
The Successful Applicant
* Extensive experience in search and leadership skills.
* Proven track record in creating, managing, and executing SEO and PPC campaigns.
* Strong technical SEO experience, including website architecture and page speed optimization.
* Excellent communication skills for conveying complex messages clearly.
* Ability to interpret data and generate meaningful insights.
* Experience in a fast-paced environment managing multiple projects.
* Demonstrable experience driving innovation in digital channels.
* Ability to adapt best practices from various industries.
What's on Offer
* 25 days holiday rising with length of service, plus bank holidays.
* Access to an online rewards platform with cash back and discounts.
* Preferential service rates and colleague purchase scheme.
* Share incentive scheme and pension.
* Enhanced maternity and paternity benefits.
* Ongoing training opportunities for career development and progression.
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