At CV-Library, we have a simple vision: to help the world to work and we are looking for exceptional and talented people to help us realise this vision in both UK and overseas markets.
We are in a period of accelerated growth, following a year of key strategic acquisitions and significant investment across all parts of the business and we now have an exciting opportunity for a PR Manager to join the business.
Are you a media hound who can deliver media coverage, relish the sell-in, hijack the news, tell amazing stories, drive backlinks, and raise our brand profile?
Jobs fuel the economy, underpin national prosperity, provide fulfilment and purpose for people and power business success.
So if you want a PR role that provides plenty of news and is always relevant to the national conversation - this is the role for you.
The Role
We are looking for a creative and digitally minded PR Manager to elevate our brand’s presence across both B2B and B2C audiences, shape public perception, drive high-value media coverage and support SEO. This role requires a sharp storyteller who can develop and pitch compelling narratives that position our brand as a thought leader in the industry. The role will need to communicate with both business audiences and consumer audiences, adapting storylines, tone and messaging accordingly.
You'll have experience creating campaigns that can deliver backlinks in support of SEO, by influencing the creating of owned assets (such as infographics, charts, calculators or other interactive elements) that can be used as part of PR outreach. This role is a sole-contributor that will suit a subject matter expert.
Responsibilities:
Public Relations and Thought Leadership
* Develop and implement a B2B and B2C PR strategy that secures high-impact coverage in relevant publications
* Craft thought leadership campaigns that position key spokespeople and the business as industry authorities
* Use data and insights to create compelling, newsworthy narratives that drive media interest
* Create PR campaigns that deliver backlinks to support SEO
* Identify and hijack key issues, trends and breaking news to insert the brand into relevant conversations
* Develop suggested brand positions on industry topics, ensuring we have a clear, confident voice in the market
* Build and maintain strong media relationships, securing opportunities for commentary, interviews and op-eds
Internal Communications
* Develop an internal communications programme that engages and informs our people around the business strategy and performance
* Create engaging and informative content for various communication channels, including internal newsletters, leadership cascade, emails, quarterly presentations and annual events
* Write and edit content, ensuring accuracy, clarity and consistency
Requirements
* Proven experience in PR and communications.
* Strong ability to identify newsworthy opportunities and craft compelling stories.
* Experience in delivering digital PR campaigns that support SEO and visibility in AI-search results.
* A deep understanding of data-driven storytelling and how to use insights to create PR campaigns.
* Experience in issues hijacking, with a knack for inserting brands into trending conversations.
* Strong media contacts and experience pitching to journalists across consumer, business, and trade press.
* Excellent writing skills, from press releases to social media copy and thought leadership articles.
* Experience using tools such as Cision.
Benefits
We are actively committed to promoting a fully diverse and inclusive workforce and we welcome applications for this role from all candidates who meet the key requirements.
Please do not hesitate to get in touch should you require any reasonable adjustments to assist with your application.