Company description
We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.
Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.
We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.
Our Commitment
At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and helps drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.
We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.
Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.
Overview
About the role & the Team....
Zenith International is seeking a Programmatic Business Director to lead a team of programmatic experts managing several high-profile accounts. In this leadership role, the Business Director will be responsible for guiding strategic account direction, increasing revenue opportunities, overseeing team operations, fostering team growth, and delivering exceptional client outcomes. Additionally, the role involves promoting the adoption of Publicis programmatic solutions and contributing to the broader learning and development of the programmatic team through individual projects.
Team/Department Profile:
Zenith International has established a dedicated programmatic team within Zenith Performance. Starting with just 2 people five years ago, it now comprises 40 members in the UK and an additional 80 in India and LATAM combined. The team supports all aspects of the programmatic service layer, from strategy and planning to activation and reporting. While involved in campaign activation for a selection of high-profile Zenith clients, the team extends beyond these tasks, addressing ongoing project support of a strategic nature across various industry topics and services.
Team Structure:
This position oversees a team of 30 individuals, including 1 Director, 2 Associate Directors, several account managers, and team members in India and LATAM. Each team member typically manages one or two clients, and the Business Director will provide leadership, training, and operational support.
Responsibilities
About the client portfolio...
The clients include LVMH, Nomad, a major travel company, Spotify, Reckitt, and TikTok, with primary responsibilities encompassing strategy, planning, and activation. These are a mix of new and existing clients, with a focus on enhancing current engagements and innovating new ways to drive client satisfaction and engagement. The Programmatic Business Director is also expected to contribute to new business initiatives and facilitate the onboarding of new clients.
About the work....
* Drive Client Development & Revenue: Enhance and expand accounts within your remit, consistently increasing spending and identifying opportunities for Publicis products and services.
* Team Management & Development: Organize team resources to meet varying client needs, nurture talent, and identify opportunities for broader training.
* Product Development: Collaborate with the head of department to enhance Zenith Internationals programmatic offering and develop product strategies.
* Operational Excellence: Design and refine operational workflows to improve and streamline team processes.
Responsibilities:
* Increase the capabilities of your team and individual skillsets.
* Expand opportunities to promote Publicis products and services while leading client strategy initiatives.
* Support team development and provide learning opportunities. Conduct one-on-one career development sessions and manage the appraisal process.
* Identify and pursue revenue growth across your client portfolio.
* Collaborate with Directors to design strategic roadmaps and implement innovative programmatic strategies.
* Define and implement efficient team processes to streamline tasks.
* Lead a group of programmatic experts to explore new subject area possibilities, create testing frameworks, and communicate results.
* Deliver thought leadership and perspectives on industry topics, sharing insights with the wider agency.
* Cultivate a strong team ethos and exhibit focused, positive leadership.
Qualifications
What you need to succeed....
* Currently at Director level with solid industry experience, having spent several years within an Agency Programmatic team.
* Experience managing large teams (10+) hiring and developing talent, training, conducting appraisals, as well as performance management.
* Experience in managing a varied client portfolio across brand and performance objectives.
* Success in driving significant revenue growth from existing and new clients.
* A proven track record of new business contributions.
* Experience planning, managing and activating a high volume of campaigns for Programmatic across different DSP’s – DV360 & TTD both important.
* Advanced knowledge of the programmatic supply ecosystem and best in breed strategies and partners across EMEA.
* Strong leadership and communication skills, as well as the ability to engage with senior clients.
* Demonstrable examples of driving innovation in Biddable media.
* Excellent knowledge of the digital media ecosystem, measurement, technology & wider digital channels.
Additional information
Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans, we also offer:
* WORK YOUR WORLD: opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
* REFLECTION DAYS: Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
* HELP@HAND BENEFITS: 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
* FAMILY FRIENDLY POLICIES: We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
* FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF: You are entitled to an additional day off for your birthday, from your first day of employment.
* GREAT LOCAL DISCOUNTS: This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
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