Senior Social Media Journalist Location: Metro Headquarters – London Position: Permanent We're looking for a Senior Social Media Journalist to help distribute Metro.co.uk stories and produce content for social media. Be part of a creative, dynamic social team used to creating social first content as well as transforming our industry-leading on-site editorial into digestible multimedia content suitable for multiple audiences on a wide range of platforms. Responsibilities: Social Media Management and Distribution: Managing the schedules and output across various social media platforms (such as Facebook, Instagram, Reddit, etc) and third-party platforms (such as Apple News) Distributing articles and content from the newsroom onto social media platforms, understanding best practice to maximise performance. Using both native and third-party scheduling tools to assist with Social Media distribution such as Business Suite and SocialFlow Using native and third-party analytics tools and reporting on the findings to key stakeholders. Content Creation and Engagement: Using creative tools such as Canva, or Adobe Creative Suite to create both social first and article-based content to be distributed across our channels. Understanding platform best practice, algorithmic changes, and data-led insights to inform content creation. Experience working with social video – including video distribution and identifying & handling UGC video. Producing social post copy and strategies to target audiences and encourage engagement with our content. Innovation and Trend Watching: Monitoring social platforms for trending topics or stories to highlight to the wider newsroom and/or to create social first content. Innovating content strand ideas or styles alongside team leadership to keep our output engaging and competitive. Key Skills & Requirements: 3 years working in a social media role in media and/or journalism Knowledge of social media, community management and of growing and engaging audiences on a variety of platforms (such as Facebook, Instagram, Reddit, LinkedIn etc) Experience creating engaging social posts and managing social accounts Some experience of working within a news/media environment at a local or national level A strong understanding of the media landscape, particularly around digital media Experience with social scheduling tools such as SocialFlow, Meta Business Suite and more Understanding of third-party platforms such as Apple News Strong analytical skills with the ability to leverage data insights for strategic decision making. Excellent organisational skills and the ability to manage multiple workflows simultaneously. Experience using creative tools such as Canva, Adobe Creative Suite (Photoshop, Premiere Pro) or similar. Excellent written and verbal communication skills Understanding of the UK media and copyright law Willingness to work in a dynamic, fast-paced 24/7 news environment with flexibility to work unsociable hours as and when required Package Description Our benefits package increases the longer you’ve been with us. Here’s what to expect: 25 days’ holiday (increasing by 1 per year up to a total of 30) Upon joining you will be automatically enrolled onto the Pension Plan at the minimum level of 5% employee contribution, 3% Company contribution. Life cover under the Pension Plan 4x your basic salary DMGT Discounts (for discounts on online shopping, vouchers and reloadable cards) Subsidised canteen Onsite gym Onsite nurse and GP clinics Our Employee Assistance Programme Discounted dining cards Plus many other benefits…. About dmg::media dmg media’s brands deliver highly engaging, trusted content to millions of loyal customers around the globe, 24-hours a day, seven days a week. The Mail brand reaches one in two Brits every month and is officially the best-read, most recognised, most engaged newsbrand in the country. Together, Daily Mail, The Mail on Sunday, MailOnline, Mail, Metro, Metro.co.uk, i and inews.co.uk reach more than 10.1m people daily in the UK. Globally, dmg media’s brands reach 190M unique browsers every month across its domains and apps. Our newsbrands maintain an unwavering commitment to uncovering the stories that matter most to our readers, ensuring that we remain experts at delivering relevant and insightful content. In October, the Mail became the largest news publisher on TikTok with over 7- million followers. PAMCo H2 2023 GA 2023 September Our Commitment We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability. We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.