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Better Placed Ltd - A Sunday Times Top 10 Employer!
This is an exciting opportunity to join a well-established but forward-thinking agency that’s continually evolving—whether it’s pushing boundaries in search marketing, embracing AI tools, or crafting award-winning SEO campaigns that turn heads at national award shows.
Digital Marketing Analyst
What you’ll be doing:
Performance Analysis & Insight Generation
* Analyse data from SEO, Paid Media, Content Marketing, and wider channels (e.g. social media) to identify trends and opportunities.
* Produce actionable insight from large and disparate datasets to inform marketing strategies, campaigns, and pitch material.
* Lead on reporting for BAU activity and campaign performance using tools like GA4, Google Ads, and third-party platforms.
* Collaborate with marketing teams to understand what’s working, what’s not, and why.
* Support the development of organic strategies through keyword research, on-page audits, and competitive analysis.
* Work with content, dev, and media teams to ensure insights are translated into action.
* Help optimise website structure, content, and campaigns to improve discoverability and engagement.
Tools & Data Infrastructure
* Understand the basics of data engineering and be confident working with technical stakeholders to scope data needs and integration requirements.
* Work with off-the-shelf tools such as Funnel or Apify (or similar platforms/APIs that support data collection and aggregation).
* Assist in managing marketing data pipelines and connections between key platforms.
Emerging Tech & Measurement
* Contribute to discussions around attribution modelling and, where relevant, MMM (Marketing Mix Modelling).
* Stay current on developments in AI, especially LLMs and their potential role in content, automation, and digital analysis.
* Support internal teams in exploring how AI tools and system prompting can enhance digital performance.
About You:
* At least 2 years’ experience in a data or marketing analytics role, ideally within a digital marketing or performance-led environment.
* Hands-on experience with GA4, Google Ads, Google Tag Manager, and SEO tools like Ahrefs or SEMrush.
* A strong analytical mindset—you’re comfortable working with numbers and turning data into narratives.
* Familiarity with APIs and data integration tools (e.g. Funnel, Supermetrics, or similar).
* Strong Excel/Google Sheets skills; bonus points for any SQL or Python knowledge.
* Passionate about marketing, curious about emerging tools, and always keen to find a better way of doing things.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Analyst and Advertising
Industries
Advertising Services
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