A Sales Consultant is responsible for identifying potential customers, building relationships, and driving sales by understanding client needs and offering suitable products or services. They conduct market research, generate leads, and engage with prospects through cold calling, networking, and client meetings. Their primary role is to present, demonstrate, and promote products or services to customers, ensuring they understand the benefits and value propositions. They negotiate deals, close sales, and meet or exceed sales targets while maintaining profitability and customer satisfaction. A Sales Consultant plays a crucial role in customer service by addressing inquiries, resolving complaints, and providing after-sales support to foster long-term relationships and repeat business.