Job Title
Brand Manager - Tyrrells
Slough (Hybrid - 3 days a week office based)
Our office location is Slough, with travel required to relevant manufacturing sites (Herefordshire and Staffordshire) and agency partners
This is an exciting role, and we're seeking a bright spark to join the Tyrrells team. We're looking for an enthusiastic, professional, and astute Brand Manager to support the strategic development and profitable growth of the Tyrrells portfolio.
Key Responsibilities:
* Help shape the development and execution of annual growth plans through analysis of the market, consumer data & insight, and create excitement around the plans internally and externally through presentations & brand days.
* Lead, implement, and monitor assigned brand marketing plans to achieve sales and profit objectives, working closely as part of a team to deliver results.
* Lead and work cross-functionally to deliver key projects throughout the year, ensuring all are completed on time, within budget, and with excellence, and working closely with internal teams and our factories.
* Support the Marketing Manager in developing creative and communication briefs aligned with core priorities, and assist in planning and executing multichannel media campaigns and activations, and shopper marketing.
* Liaise with Creative, Media, Design, and PR agencies to support the delivery of ATL & BTL marketing plans.
* Contribute to and support the development and execution of NPD/Innovation programs, including management for new core lines and formats, Limited Edition, and Brand Partnerships.
* Manage brand performance, including internal P&L and external brand consumer metrics, to generate insight-led actions and recommendations.
Benefits:
* Competitive salary based on skills and experience.
* Car allowance.
* Bonus scheme with an excellent track record of over-achievement.
* Annual Salary Review.
* Flexible working (2pm finish on Friday).
* Lots of great, flexible benefits to support mental, physical, and financial wellbeing.
* Medicash health cash plan/Private healthcare/Digital GP/Best Doctors (2nd Medical Opinion service) and Cancer care.
* Holiday buy scheme.
* Electric Vehicle Scheme.
* KP4ME - online benefits, discounts, prizes, competitions, and information platform with access to mental, physical, and financial wellbeing information and tools.
* Lots of tasty snacks...
About Us:
We're KP Snacks, proud to be part of the Intersnack family. We're a global team of over 15,000 people, spread across more than 30 countries, creating the snacks you love.
Here in the UK, we're about 2,400 strong, spread across seven factories and our Slough HQ. We're a close-knit team that believes in speaking our minds, celebrating our differences, and pushing boundaries together.
Diversity isn't just a buzzword for us. We're on a mission to create a workplace where everyone belongs. So, even if you don't tick every box, we want to hear from you. Your unique perspective could be just what we need.