DESCRIPTION
Are you excited about delivering product marketing content at a fast-growth subsidiary within Amazon? Are you able to turn complex features and benefits into simple, effective copy? Join Veeqo and help Sellers learn about our innovative shipping and inventory software.
The Team
The Veeqo team is a subsidiary of Amazon (acquired in 2021). The marketing team uses data, seller insights, and creative thinking to invent, test and scale programs that raise awareness of Veeqo and drive Sellers to signup or engage with our sales team. We're a close-knit group of marketers (functional channel owners, product marketers, creatives, content marketers, etc.) who collaborate well and enjoy a fast pace of delivery. You'll work in tight partnership with our marketing creative and design team.
The Role
At Veeqo, we want to make it easy for Sellers to ship their orders, from any channel. We're looking for a Product Marketing Manager to learn the needs and pains of our target Sellers, develop expertise in the world of ecommerce, and deliver feature adoption campaigns. You'll collaborate with product, sales, and marketing teams to deliver a consistent message from first touch point through to product activation.
Key job responsibilities
1. You'll own and develop our Veeqo Unboxed campaign, letting sellers know about our latest features.
2. You'll own and develop our value propositions, providing clarity on target segments, differentiators, positioning, and messaging.
3. You'll develop sales enablement assets to help sales effectively sell our latest features to their leads.
4. You'll collaborate with functional marketing teams to deliver effective lead gen and feature adoption campaigns.
5. You'll measure the impact of all your initiatives, ensuring key metrics are clearly auditable by senior leadership.
6. You'll work with the wider marketing team to achieve business outcomes and report on key metrics to the wider business.
7. You'll learn and feedback the voice of the customer to product and the company more broadly.
8. You'll immerse yourself in the world of ecommerce, learning everything there is to know about the industry.
BASIC QUALIFICATIONS
1. Experience using data and metrics to drive improvements.
2. Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
3. Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
4. Experience managing and measuring marketing performance in various channels.
5. Experience using data and metrics to measure impact and determine improvements.
6. Experience in marketing or marketing research.
PREFERRED QUALIFICATIONS
1. Experience presenting ideas to various levels of an organization to gain support for initiatives.
2. 4+ years delivering product/creative marketing assets for technology businesses.
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify, and build. #J-18808-Ljbffr