Job Description
Role Overview
The Marketing Manager will be responsible for developing and implementing the company's marketing strategy across digital and traditional channels. A key focus will be on maximising the potential of HubSpot CRM for lead generation, email marketing, and customer relationship management. Reporting directly to the Director, this role will require a strong blend of hands-on technical skills and strategic thinking, with a goal of increasing traffic, generating leads, and enhancing customer engagement.
This is an in-office position based at our Ross-on-Wye headquarters.
Key Responsibilities
Digital Marketing
* Oversee & Manage PPC campaigns (Google Ads, Bing Ads, & social media) to drive traffic, improve cost per lead, and maximise ROI.
* Implement and monitor SEO strategies to improve organic traffic to our website.
* Implement and monitor direct approach to new business customers.
* Manage HubSpot as the central tool for all digital marketing activities, including email marketing, lead nurturing, and CRM.
* Track, analyse, and report on marketing performance using HubSpot, Google Analytics, and other relevant platforms
Email Marketing & Automation
* Design and execute email marketing campaigns within HubSpot, focusing on customer segmentation, engagement, and retention.
Content and Direct Marketing
* Create, execute, and analyse direct marketing strategies, including print campaigns and targeted outreach.
Market Analysis & Reporting
* Use HubSpot’s reporting capabilities to provide insights on campaign performance, customer behaviour, and lead conversion.
* Conduct competitor analysis and market research to identify opportunities and improve marketing strategies.
Stakeholder Collaboration
* Work closely with sales teams to ensure alignment between marketing efforts and business goals.
* Liaise with external agencies and suppliers for PPC, SEO, and content creation.
Budget Management
* Manage the marketing budget to ensure cost-effective campaigns and maximum return on investment.
Key Skills and Qualifications
* Proven experience (3+ years) in a similar role, with hands-on experience in SEO, PPC, email marketing, and CRM.
* Strong understanding of digital marketing tools such as CRM, Social Media, Google Analytics, and Google Ads.
* Excellent communication skills, both written and verbal, with the ability to write compelling copy for emails, print, adverts and direct marketing.
* Analytical mindset with a keen eye for data and the ability to turn insights into actionable marketing strategies.
* Highly organised and able to manage multiple campaigns and deadlines.
* Experience managing marketing budgets and demonstrating ROI on campaigns.
What We Offer
* Competitive salary
* 28 days paid holiday per year (including bank holidays)
* Bonuses of basic monthly salary for achieving targets
* Pension scheme
* Private Healthcare
* Wellbeing initiatives such as discounted gym membership
* Colleague and family discounts on products and services
* Development & Training
* The opportunity to play a key role in a fast-growing business.
* A supportive and collaborative work environment.
* On-site parking and a great rural office location in Ross-on-Wye.
Job Type: Full-time
Pay: £30,000.00-£35,000.00 per year
Additional pay:
* Performance bonus
Benefits:
* Company events
* Company pension
* Free parking
* On-site parking
* Private medical insurance
* Sick pay
Schedule:
* Monday to Friday
Application question(s):
* Willingness to commute to HR9 7TF
Education:
* Certificate of Higher Education (preferred)
Experience:
* Digital marketing: 3 years (preferred)
* Marketing: 3 years (preferred)
About Now Self Storage
Now Self Storage operates 16 locations across the UK, serving over 3,000 customers. We provide high-quality self-storage solutions for both individuals and businesses. As a growing company, we are looking for a Marketing Manager to take ownership of our marketing strategy, with a particular focus on optimising and leveraging HubSpot CRM, which is fully integrated with our website & external PPC.
This is a new role, created to grow the business & drive our digital and direct marketing efforts forward.