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Womenswear and Homeware PR Coordinator - Part-Time, London
Client:
Couverture & The Garbstore
Location:
London, United Kingdom
Job Category:
Other
EU work permit required:
Yes
Job Reference:
bc56cd6d971e
Job Views:
102
Posted:
11.03.2025
Expiry Date:
25.04.2025
Job Description:
Overview:
We are looking for a motivated, adaptable, and dynamic part-time womenswear and homeware PR coordinator to join our team.
About Couverture & The Garbstore:
Established by husband-and-wife duo Emily Dyson and Ian Paley in 2008, Notting Hill based concept lifestyle store Couverture & The Garbstore has quickly gained cult status through their ‘shop independent’ philosophy, championing emerging and independent brands from around the world. We pride ourselves on our independent, creatively driven approach both in the brands we work with and in the way we develop our roles and people.
PR Responsibilities:
* Proactively pitch new season product and stories to top tier womenswear and homeware media for product placement.
* Drive Couverture & The Garbstore as a world-class shopping destination via international press, visitor guides, and other consumer-facing platforms across online, print, and socials.
* Prepare monthly coverage reports to share with the wider marketing team.
* Liaise with Store Managers for sample product loans and call-ins in a timely and efficient manner.
* Conduct in-store appointments with journalists, stylists, VIPs, and influencers.
* Handle VIP dressing/loans to maximize brand awareness.
* Research, manage, and grow influencer relationships to drive awareness of Couverture & The Garbstore.
* Manage and coordinate in-store events.
As the ideal candidate, you will:
* Have an excellent network of womenswear, homeware, and lifestyle press contacts, including nationals, supplements, consumer, style, and trade.
* Have an established list of influencers and key industry players.
* Have an established list of womenswear and homeware stylists for press call-ins and appointments.
* Be able to work independently and proactively.
* Work efficiently with other departments throughout the business such as web, creative, and retail.
* Have a minimum of 3+ years of experience in the fashion and/or lifestyle PR and communications industry.
* Have an understanding of our competitors and awareness of market activity.
* Possess a Bachelor’s degree in marketing, PR, communications, or a related field.
* Be proficient in Microsoft Office & Photoshop.
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