Recruitment Partner: Frankie McCallister-Lyas
Overview:
Are you looking to join a team of media experts, in one of the UK’s best-known high-street retailers, with one of the UK’s largest 1st Party datasets? Are you passionate about the ever-evolving media industry and want to be part of a team driving that change?
We’re looking for a Media Manager to join the Omni-Media and Partnership team, who will be responsible for delivering best in class partnerships and media activations across our 3-core business units, Beauty, Healthcare and GM. The role reports into the Head of Omni-Media and Partnerships and works closely alongside the Strategy and Planning Team, with both teams reporting into the Omni-Media Director.
Key responsibilities:
1. Management of the Boots partnership campaigns, ensuring they are founded in customer insights, meet business objectives and deliver short, medium and long term results back to the business.
2. Working closely with partnership and media agencies to manage end to end process, from briefing to feedback to implementation to review.
3. Working with analytics teams to measure and report on campaign & channel performance; ensuring KPIs are in place for all activities.
4. Working closely with the creative and content teams to ensure that partnership assets are within the Boots BVI and align with the broader campaign(s).
5. Driving meaningful innovation within partnerships, to identify new ways to reach customers within the media owners ecosystem. Understanding the importance and implementing data partnerships to further increase scalability and measurement.
6. Understanding of the role that Boots retail media can play when working on new and existing partnerships and how to activate this in the right way for our customers.
7. Managing budget allocation and reconciliation across channels to ensure every penny is spent responsibly and ensuring that the investment will deliver real strategic impact.
What you’ll need to have:
1. Strong expertise across media partnerships and broader media planning; strong knowledge of ATL channels as well as social/digital channels.
2. Media planning experience client or agency side, at a similar level, working on retail and/or consumer businesses.
3. History in successfully delivering effective integrated communication plans with proven results (ideally gained on retail brands).
4. Experience of managing media and/or partnership agencies and working in close collaboration with creative and content teams.
5. Curious mindset that will dig into challenges as they come up and identify new opportunities for the business.
6. Ability to drive measurable performance for the business. Analytical and structured.
We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.
Why Boots
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it's with you, we change for the better.
What's next
If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you’ll be notified by email.
Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
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