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Senior Talent Acquisition Specialist - Hiring Marketing and Digital talent across the UK
Central Employment are working in partnership with a leading and established eCommerce Retail brand, as they look to recruit a data savvy Senior eCommerce CRM Manager.
The successful CRM Manager will take ownership of the email and SMS marketing strategy, optimizing campaigns to drive customer retention, engagement, and revenue growth. You’ll play a critical role in understanding customer behaviour, increasing Lifetime Value, and reducing churn, using data and insights to craft highly personalised and effective marketing journeys.
Key Responsibilities:
1. Develop and execute data-driven retention strategies that enhance engagement and maximize revenue.
2. Implement strategies to increase customer lifetime value, loyalty, and repeat purchase rates.
3. Leverage customer data to create hyper-targeted messaging that resonates at every stage of the journey.
4. Plan, execute, and optimize email and SMS marketing campaigns, including automated flows, re-engagement, and win-back programs.
5. Constantly review and track key metrics, such as open rates, CTR, conversions, retention rates, and delivering actionable insights for optimization.
6. Manage and optimize communication with subscription customers, ensuring seamless retention experiences.
7. Work closely with marketing, content, and design teams to align messaging and branding.
8. Stay ahead of industry trends and leverage new technologies and strategies to enhance retention performance.
Essential experience required:
* Proven experience in CRM, retention marketing, or lifecycle marketing, ideally within an e-commerce or DTC brand.
* Deep understanding of LTV, retention, and churn mitigation strategies in a high-growth e-commerce setting.
* Expertise in Klaviyo (or similar CRM platforms) and email/SMS automation best practices.
* Strong analytical mindset with the ability to interpret performance data and optimize campaigns accordingly.
* Experience with Google Analytics and CRM reporting tools is a plus.
* Strong project management skills, with the ability to manage multiple campaigns simultaneously.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Advertising
Industries
Marketing Services
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