Duties and Responsibilities: Conducting market research to understand customer preferences, market trends, and competitive landscape. Analysing sales data, customer feedback, and market conditions to inform marketing strategies. Developing and implementing marketing plans and strategies to achieve business objectives. Setting marketing goals, budgets, and timelines. Building and maintaining a strong brand image. Ensuring consistent brand messaging across all marketing channels. Creating and managing marketing campaigns, including digital, print, and in-store promotions. Organizing and managing promotional events, product launches, and other marketing activities. Coordinating with sales, product development, and other departments to align marketing efforts. Skills and Experience: Ability to analyse market trends, customer behaviour, and campaign performance Excellent verbal and written communication skills Bachelor's &/Master’s degree or a related study and experience Developing strategies to enhance customer engagement and loyalty Proficiency in Google Analytics, social media insights, and other relevant software Highly organised with a keen attention to detail.